For 20 years, Jersey City's Newark Avenue just north of Journal Square has been known as Little India. Dozens of businesses cater to the culinary and cultural needs of South Asians, and the street includes groceries selling spices, dry goods, and vegetables (many unfamiliar to Westerners); stores flogging the gold jewelry that makes up the dowries of Indian brides; sari shops; pan sellers (who wrap mixtures of spices and unguents in beadle leaves, which are then chewed); and some really kick-ass restaurants.