Robbins had a minor role in the 2001 film Shallow Hal, hypnotising Jack Black's character and forcing him to view girls for their personality rather than their appearance.
He was lampooned in episode 22 of season 3 of Family Guy. In Men In Black, an array of screens at headquarters is monitoring aliens masquerading as humans. One of these screens shows Robbins.
In July 2010, NBC debuted Breakthrough with Tony Robbins, a reality show that followed Robbins as he helped the show’s participants face their personal challenges. NBC canceled the show, after airing two of the planned six episodes, due to low viewership of 2.8 million. In March 2012, the OWN Network picked the show up for another season beginning with the original first season set to rerun and thereafter leading directly into the new 2012 season.
In April 2012, Robbins began cohosting Oprah's Lifeclass on the OWN Network