Seth Godin-Hubpages-Squiddo - REVIEWS 2020


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Squidoo LLC.
Search Engine
HeadquartersHastings-on-Hudson, New York, USA
Key people
Seth Godin, Founder;
Megan Casey, Cofounding member, Editor in Chief;
Gil Hildebrand, Jr., Cofounding member, Chief Engineer;
Corey Brown, Cofounding member, COO
Number of employees

Squidoo was a revenue-sharing article-writing site. Articles were called "lenses". In 2010, the site consisted of 1.5 million lenses as of October 2010. On August 15, 2014, founder Seth Godin announced that HubPages had acquired Squidoo.



Development started in 2005. The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr. The first version was developed by Viget Labs.[1]

Site structure

Squidoo was a user-generated Web site which allowed users to create multimedia pages without an understanding of HTML.[2] Godin called articles "lenses", because he saw them as "[focusing] light and [showing] us what we need to see." Writers were called "lensmasters". In Squidoo's early stages, Godin noted that Martha Stewart and Jane Goodall's lenses did not receive large amounts of traffic, whereas lenses on myspace and the online game Line Rider were among the site's most successful.[2]

Godin announced in January 2006 that the company would start a profit-sharing system whereby lensmasters would receive affiliate income from ads they placed in their lenses.[3]


After its debut, Squidoo was profiled in CNN, The New York Times, MSNBC, and The Washington Post.[3][4][5] The site was given top prize in South by Southwest's community/wiki category in 2007.[6] Squidoo challenged established information Web sites like and eHow for traffic, while it remained similar in unique visitor numbers to other revenue-sharing sites like and HubPages.

HubPages acquisition

On August 15, 2014, Godin announced that Squidoo had been acquired by HubPages in a friendly takeover. In common with many revenue-sharing sites, Squidoo's traffic and income had been declining for some time[7] and if it had not been sold to HubPages, it would not have been financially viable to maintain the site.

In the announcement on the Squidoo site, Godin explained:

They’re [HubPages] the industry leader, continually pushing the envelope in terms of their content, its presentation and the traffic and traction they get online. The best way we know to serve our users is to give them an even better place for their content, and when I talked with Paul Edmondson at HubPages, it became clear to both of us that combining these platforms leads to a stronger, more efficient, more generous way to share great stuff online.

Users were warned to save their pages, as only the top-performing Squidoo lenses would be transferred to HubPages.[8]


  1. ^ "Seth's Blog: How to Succeed in Business (to Business)". Retrieved 2014-08-21.
  2. ^ Jump up to:a b Interview of Seth Godin on Squidoo Stone Temple Consulting. June 20, 2007.
  3. ^ Jump up to:a b Washington Post. January 8, 2006.
  4. ^ A Home Where Bloggers Can Plumb Those Obscure Passions The New York Times. April 10, 2006.
  5. ^ Tahmincioglu, Eve Beware of social networking overload NBC News. July 21, 2008.
  6. ^ Squidoo Honored at 10th SXSW Interactive Web Awards on Vigit Labs. March 14, 2007
  7. ^ "The Rise and Fall of Squidoo".
  8. ^ Ashley Zeckman (19 August 2014). "Seth Godin's Squidoo Acquired by HubPages". Search Engine Watch. Incisive Interactive Marketing LLC. Retrieved 14 September 2014.

List of Hubpages Network and/or Vertical Sites

Updated on July 14, 2019

Tessa Schlesinger has been a writer since birth. She was published early, is opinionated, and, in her 7th decade, still continues to write.

Vertical sites on Hubpages

Hubpages is now happily hosting articles according to topic. This is wonderful as Google does not love general content as much as it used to. I have listed the vertical sites with details of the kind of content they host so that hubbers can easily determine appropriate sites.

Before You Submit Your Hub to a Vertical Site, Check the Following.

Amazon: If you are going to promote a product on Amazon, you need to have personal experience with it, and you need to write something about that personal experience in the space permitted for it on the Amazon capsule.

Links: Links are only used for further academic or relevant information about the topic. It is not for promotional purposes. This is standard policy on mainstream news sites.

Keywords: Longtail keywords should make sense and read as a sentence. You can check them by putting them into the browser and seeing if Google brings the exact phrase up. Keyword loading should not be used. This means you use the same word over and over again. A better methodology is to use related words. If you have to use 'beautiful,' then follow up with synonyms like attractive, lovely, pretty, stunning, etc.

Capitalizing first letters in titles: This is APA style and means that when you write the title, each word should begin with a capital letter. Don't use click bait as it will lose your readers when your paragraph is not what readers are looking for. The purpose of sub-titles is to indicate to readers where the data they want is. It is not to entice them to read.

Succinct layout: Ninety five percent of people don't like to read, so when you're looking for a readership, the odds are against you right from the start. The way around this is to make it easy for your reader. Never put more than 300 words in any section. Even then, break it up into five or six paragraphs.

Photos: There is nothing that gets your article clicked on faster than the first photograph (outside an amazing headline). Take the greatest of care with that first photo. If your article is shared, then that first photo is attached, and it's that photo together with the headline which will get your article shared.

Text formatting: Never shout at your reader, i.e. use capital letters. When you need to use the title of a book, games, etc., write it in italics. If you are using a title and you are not using another capsule, then you can use bold to indicate that it is a title.

English grammr: For the past forty or so years, students have been taught that grammar and spelling don't matter. Nothing could be further from the truth. They matter very much. Worse than that, the way we speak is very different to the way we write. That's because all writing is formal, and virtually all speaking is informal. I am one of those freaks who speak as they write (from excessive reading as a child), and this, I've noted, through the years, is threatening to many. There are very definite differences between the spoken and the written word.

If you are writing as you are speaking, it's likely that you are using colloquial language and not formal English. If you're going to be a writer, investing in an ESL course is the best possible advantage you can give yourself when it comes to grammar. Make no mistake, publishers and editors notice grammar!

Author bio: Complete the capsule that tells the reader something about yourself. You can have several different bios, but that can become confusing after a while. Best to use your bio to give as broad a picture of you as possible without losing any of your expertise on a specific topic. There's a way!

Copyright notices: There's a little box which needs to be ticked at the end of your article. Click it. Also, don't copy other people's writing. it's easy to find, and if someone reports you, Google will send you an initial warning. After that, they will simply not index your work.

Select the relevant topical site from below: I have to admit that, part from Anne Rice, I never had a shitty rejection letter. Every other rejection letter I ever had noted the same reason for the rejection - it was the wrong topic for that particular magazine. Take care in ensuring that you have chosen the very best niche for your article.

Axle Addict

Axle Addict is for car enthusiasts. Topics include all terrain vehicles, auto buying and selling, auto repair, automotive industry, campers and motorhomes, cars, commercial vehicles, motorcycles and scooters, safe driving, SUVs and vans. Sub-topics include learning how to drive, driving laws and regulations, DIY, mechanics, maintenance, and more.

Advice for cars, autos, trucks, etc.

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Bellatory is for the fashionista and the beauty brigade. If you love to dress, to design, to do make up, etc. then this is for you. Topics include clothing, fashion accessories, fashion industry, fragrances, hair, hygiene and grooming, make up and skin, jewelry, nail art, and anything to do with the beauty industry.

The menu comprises hair, skin, hygience and grooming, clothing, make up, fashion accessories, fashion industry and history, fragrances, and fashion and beauty.


Caloriebee deals with diet, nutrition, workout activities, fitness equipment, gyms, studios, classes, psychology and motivation, vitamins, supplements, various types of exercise classes, and weight loss.

All things weight and food related

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Dengarden ­ means that you write (or read) anything about home improvement, remodelling, cleaning, gardening, landscaping, interior design, home appliances, pest control, decks and patios, interior design, pools and hot tubs, garages, basements, and more. This is the site for those who would fit into the home and garden category.

For all those who love to work with flowers, trees, various flora, and everything to do with green fingers!

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Delishably - Recipes and Food

Delishably is the food site. If you’re a recipe hog, a foodie, a lover of all things culinary, then this is for you. It includes sections for appetizers and snacks, baked goods, beverages, breakfast foods, cooking equipment, dairy eggs, deserts and sweets, dining out, fruits, grain dishes, meat dishes, and special diets. Those are just a few. If you write about the kitchen and food preparation, this is the right site.

Exemplore - for Mystics and Magic, Aliens, and 'Others.'

Exemplore is for mystics. It covers advanced ancient civilizations, animal guides, astrology, auras, cryptids, dreams, fortune telling and tarot, healing and magic, paranormal, paganism, and UFOs.

Articles about the esoteric, aliens, and mystic meg!

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FeltMagnetdetails the arts! Covered are photography, arts and crafts, art, sewing, sculpture andvariations on these. From soap and candle making through woodworking and pottery and ceramics, anything that can be called a craft is here.

Heat Dove

HealDove deals with cures, be they alternative or mainstream. Home remedies, herbal or Homeopathic, there’s a place for them here. This website includes the following categories: aches and pains, alternative medicine, children’s health, disabilities, eye care, first aid, injuries, mental health, disease, seniors, oral health, reproductive health, and more.

Hobby Lark

HobbyLark board games, card games, collecting, lawn games, party games, performing arts, puzzles – anything that could be considered a hobby might be a perfect fit here. Some might be a tad unusual like circus arts, but that makes it all the more exciting!

Some of the vertical sites that allows you to write topic specific articles.

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Holidappy covers special days of the year. That would include birthday parties, greeting cards, costumes, valentine’s day, Christmas, Thanksgiving, Chinese new year, and more!

How They Play

HowTheyPlay Sports covers it all. Animal sports, fantasy sports, individual, team, Olympics, martial, tennis, golf, and more.

We Have Kids

Wehavekids details family matters and articles on adoption, childcare, foster care, education, family relationships, having a baby, parenting and youth programs are well suited to this site.


Letterpile is a literary site. If you’re an author, a poet, a writer of fiction, or if you have some knowledge of these topics, this is the site which will accommodate those leanings. The letterpile menu gives the following classifications: books, correspondence, creative writing, newspapers and magazines, poetry, quotations, and writing. Some of these have further breakdowns. For examples books include classic literature, comic books, fiction, sci fi and fantasy, and non fiction. Writing encompasses creative writing, poetry, essays, commercial writing, spelling and grammar, definitions, and publishing.

All things literary plotlines and poetry.

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Level Skip

LevelSkip is for gamers. That means electronic games on the web, X-box, smart phones, and more.


Owlcation ­ - This is for the more academically minded. It covers those topics of a factual nature related to academia, agriculture and farming, humanities, social sciences, and more. Be it math, zoology, medical science, astronomy, botany, chemistry, biology, geology, ecology, physics, climatology, paleontology, computer science, electrical engineering, teaching, university, student life, vocational training, history, theology, visual arts, languages, architecture, anthropology, legal studies or economics, this is it. Of course, there are more sections, but so long as you have a basic understanding of what the site is about, you can easily determine whether to pass this site by or write for it.

The articles that fall into that scientic category!

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Paired Life

PairedLife Ah. Romance or lack of it! Here’s where you write and read about breakups, compatibility, dating, friendship, physical intimacy, relationships, the single life, socials skills and etiquette.

Pet Helpful would be a favourite of many. Who doesn’t love their pet? Dogs, cats, fish and aquariums, reptiles and rodents, rabbits, and more.

Pet Helpful

Pet Helpful is where animal lovers go to write about dogs, cats, fish, rodents, and rabbits. Categories include amphibians, reptiles, acquarians, exotic beds, kennels, training, feeding, healthcare, and more. There's even a category for dog sports - all in all, a very comprehensive writing niche for anything to do with pets.

Reel Rundown

ReelRundown Love to write about the movies? This is it. From anime and animation through who’s who in the film industry, the film industry, movies, and TV.

Sky Above Us

SkyAboveUs covers the wide spaces about us and the wild. Camping, climbing and hiking, fishing, hunting and shooting, and survival in the wilderness. For some reason, this category also includes extreme sports, cycling, water sports, and winter sports.


Soapboxie ­– The menu details activism, the economy, government, military, social issues, US politics, and more. It’s for your rant, your opinion, and/or your Hyde Park corner. Take advantage of it!

Politics, goverment, economics, etc.

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Spinditty is for music lovers. Artists and bands, concerts, the different genres, the industry as a whole, instruments and gear, learning to play the instrument of your choice, and playlists. Sub-categories include sound equipment, studio equipment, and singing in a band!


Tatring covers the full spectrum of tattoos and piercings. Whatever the aspect of this growing fad, this is where you will submit your expertise on the topic.

Tough Nickel

Tough Nickel covers business, jobs, frugal living, the different industries, insurance, personal finance, real estate, fraud, and/or anything about running business or starting a business. If it’s about commerce, this is where it goes.

Have you had something published on a vertical site?

  • Yes

  • No

See results

Turbo Future

TurboFuture Geek speak for techies. Be it smartphones, tablets, google goggles or computers, this is it! Consumer electronics could enable you to sneak in anything electronic, and graphic design and video editing will appeal to any comic writer or movie makes.

Wander Wisdom

WanderWisdom gives you the opportunity to write about the cities and places you love. When it’s a small village in Andalucía in Spain or a thriving metropolis like Mexico City, this is where travel writers aim to place their hubs.