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For example,

Netscape framed "the web as platform" in terms of the old software paradigm: 


their flagship product was the web browser, a desktop application, and their strategy was to use their dominance in the browser market to establish a market for high-priced server products. 


Control over standards for displaying content and applications in the browser would, in theory, give Netscape the kind of market power enjoyed by Microsoft in the PC market. 


Much like the "horseless carriage" framed the automobile as an extension of the familiar, 


Netscape promoted a "webtop" to replace the desktop, and planned to populate that webtop with information updates 


and applets pushed to the webtop by information providers who would purchase Netscape servers

 
Web 2.0 - Wikipedia, the free encyclopedia
Web 2.0 describes World Wide Web sites that emphasize user-generated content, usability, and interoperability. The term was popularized by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in late 2004, though it was first coined by Darcy DiNucci in 1999.
Original link
Web 2.0 describes World Wide Web sites that emphasize user-generated content, usability, and interoperability. The term was popularized by Tim O'Reilly and Dale Dougherty at theO'Reilly Media Web 2.0 Conference in late 2004, though it was first coined by Darcy 

Web 1.0 is a retronym referring to the first stage of the World Wide Web's evolution.

According to Cormode, G. and Krishnamurthy, B. (2008): "content creators were few in Web 1.0 with the vast majority of users simply acting as consumers of content."

 
Web 2.0 is substantively different from prior Web technologies has been challenged by World Wide Web inventor Sir Tim Berners-Lee, who describes the term as jargon.  His original vision of the Web was "a collaborative medium, a place where we [could] all meet and read and write"