A new way for publishers to create fast, interactive articles on Facebook.
Watch the videoFast and Responsive
Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.
Interactive and Immersive
Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions.
Simple and Scalable
Publish any type of article, from daily news to longform features. Instant Articles integrate seamlessly with your current workflow, using existing production tools along with standard HTML and RSS feeds.
Control and Customization
With Instant Articles, publishers are in control. You decide what to publish. Sell ads in your articles and keep the revenue, or take advantage of Facebook Audience Network to maximize total revenue. Earn traffic credit through attribution providers and leverage your own analytics tools. Customize your articles and News Feed previews to match your brand identity.
Thousands of Instant Articles are published on Facebook each day and are available to everyone who uses Facebook on iPhone and Android. Look for Instant Articles daily from these publishers and more.
On April 12th at Facebook's F8 conference, we will open up the Instant Articles program to all publishers—of any size, anywhere in the world. We invite you to register your interest below.
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