BIZ
YouTube star Blair Fowler and her father Scott, contestants on the new season of “The Amazing Race.” CBS

Instagram and YouTube stars race against each other to win millions of followers on the Internet. Now they are going to race against each other around the globe.

CBS CBSA +0.64% on Wednesday unveiled the teams for the 28th season of “The Amazing Race,” and they include social-media stars from Vine, YouTube, Instagram and podcasts.

The production team for “The Amazing Race” focuses on finding teams with a combination of chemistry and drama. If the contestants came with a large social-media following too, well that only sweetens the deal, executive producer Bertram van Munster said.

The sizes of the contestants’ followers vary drastically, from thousands to millions. Combined, the contestants have seen more than 72 million hits on their social-media sites. No word on how much trash-taking might be encouraged, or whether any alliances will be formed based on platform. There are many more teams with influence on Alphabet’s YouTube than Twitter's Vine TWTR -3.64% or Facebook 'sFB -3.77%Instagram.

“The Amazing Race” certainly isn’t the first TV show or movie to discover talent online. Comedians are often discovered on Twitter and YouTube, while aspiring models can be found on Instagram. Michelle Phan, for example, started posting beauty videos on YouTube in 2007. After amassing millions of followers, she became a spokeswoman for the French perfume maker Lancome.

Still, the choice by “The Amazing Race” producers to seek contestants with large followings online reflects the growing importance of social media: It’s no longer a back door to stardom, but a necessary tool to land a first interview. It’s also the latest example of how tech culture is spreading.

“The network said it is time we get social media involved in a much bigger way,” Mr. van Munster said. He expects that the contestants’ built-in presence online and plugs for the show will create buzz in between episodes.

Not only in between episodes, but during them. TV shows are increasingly finding ways to engage viewers who multitask on a second screen while they watch. “The Amazing Race” is planning to have host Phil Keoghan stream live video on Facebook from the race’s first destination. The new season gets going Nov. 15. The online hits are already underway.

“If we can get more viewers that would be great; if we get more platform viewers on YouTube, Instagram and Facebook that would be even better,” Mr. van Munster said.

Do you recognize any of these social-media stars? You can see the whole cast on CBS’s website. Here are the teams and their online reach:

THE YOUTUBERS

Tyler Oakley: 7.7 million subscribers on YouTube.

Korey Kuhl: 78,000 subscribers on YouTube.

Oakley and Kuhl, best friends, host the podcast “Psychobabble.”

* * *

Burnie Burns: 8.2 million subscribers on Rooster Teeth.

Ashley Jenkins: also part of Rooster Teeth.

Burns runs Rooster Teeth, a gaming channel on YouTube. Jenkins is a host. The two are dating.

* * *

Erin White Robinson: 3,700 subscribers on YouTube.

Joslyn Davis: 4,500 subscribers on YouTube.

Robinson and Davis, best friends, host Clevver, a Hollywood news and entertainment channel on YouTube that has more than 2 million subscribers.

* * *

Dana Borriello: 1.1 million subscribers on YouTube.

Matt Steffanina: 2.5 million subscribers on YouTube.

Borriello and Steffanina are known for their dance videos and tutorials. They are also dating.

* * *

Marty Cobb: 7,200 subscribers on YouTube.

Hagan Parkman: her daughter.

Cobb is known for her flight-attendant safety demonstrations.

* * *

Blair Fowler: 1.7 million subscribers on YouTube.

Scott Fowler: her father.

Blair started her beauty channel on YouTube when she was 14.

* * *

Brodie Smith: 1.2 million subscribers on YouTube.

Kurt Gibson: his friend and former ultimate frisbee teammate.

Smith created a YouTube channel about frisbee.

 

THE VINERS

Cole LaBrant: 6.5 million followers on Vine.

Sheri LaBrant: His mom.

Cole is a teen heartthrob on Vine.

* * *

Zach King: 3.7 million followers on Vine.

Rachel King: His wife.

Zach is known as the “Magic Viner” and posts videos of sight gags and illusions.

* * *

Darius Benson: 2.9 million followers on Vine.

Cameron Benson: 389,000 followers on Vine.

The Benson brothers are known for their stunts, such as parkour, unicycling and juggling.

 

THE INSTAGRAMMERS

Jessica Versteeg: 9,800 followers on Instagram.

Brittany Oldehoff: 58,500 followers on Instagram.

Versteeg and Oldehoff, best friends, model on Facebook’s social-photo app.









http://blogs.wsj.com/digits/2015/11/12/youtube-vine-and-instagram-stars-invade-the-amazing-race/
YouTube, Vine and Instagram Stars Invade 'The Amazing Race'
Instagram and YouTube stars race against each other to win millions of followers on the Internet. Now they are going to race against each other around the globe. CBS on Wednesday unveiled the teams for the 28th season of "The Amazing Race," and they include social-media stars from Vine, YouTube, Instagram and podcasts.
Original link

Instagram and YouTube stars race against each other to win millions of followers on the Internet. Now they are going to race against each other around the globe. CBS on Wednesday unveiled the teams for the 28th …
The Wall Street Journal · ByGeorgia Wells · 1 day ago

 Articles
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  • Hughes, William (November 11, 2015). "The Amazing Race is casting social mediastars for this season’s race". A.V. Club. Retrieved November 11, 2015. 
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  •   "Thursday Final Ratings, Soft Starts Bad Judge, A-Z, Gracepoint". TV MediaInsights. October 3, 2014. Retrieved October 3, 2014.  ""Instant Mom" An
    46 KB (854 words) - 21:32, 12 November 2015
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    "representations of stars and on aspects of the Hollywood star system". Johansson writes that "more recent analyses within media and cultural studies
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  • the stars and resources of studio filmmaking, 1940s British cinema made a stirring appeal to a mass audience," noted critic Richard Armstrong. Social Realism
    36 KB (3,490 words) - 15:10, 11 October 2015
  • Betrayal, the film portrays the founding of social networking website Facebook and the resulting lawsuits. It stars Jesse Eisenberg as founder Mark Zuckerberg
    57 KB (6,280 words) - 15:39, 22 October 2015
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  1. Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.

Blair Fowler (@missblairfowler) * Instagram photos and videos
Hey guys! I'm Blair and I do beauty and fashion videos on the interweb
Original link
WE'RE GOING ON THE AMAZING RACE!! BLAIR & SCOTT ANNOUNCMENT VIDEO
OMG I'M SO EXCITED TO TELL YOU GUYS ABOUT THIS! If you remember, I've been hinting that something big in my life was going on but I couldn't announce it yet. Well, I finally can! My dad are I are going on The Amazing Race, and by the time you see this video we've already left for the race around the world!
Original link