THE AFFILIATE MARKETING INDUSTRY

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31 Affiliate Marketing Tips For Higher Commissions and More Sales

by Mark Mason | Oct 25, 2016 | Miscellaneous | 0 comments

Affiliate marketing is still alive and well in 2016, so affiliate marketing tips for 2016 are more important than ever. In this article, I delver more tips about affiliate marketing that you can possibly implement all at once, so be sure to pick and choose the ones that resonate with you and align with your business.

As an added bonus, I’ve categorized all the tips into four categories and condensed them into a nice PDF checklist for you. Click on the link below to have a nice 3 page summary affiliate marketing tips checklist delivered right to your inbox along with my free 5-day affiliate marketing eCourse.

GET YOUR FREE AFFILIATE TIPS CHECKLISTCategories for affiliate marketing tips include mindset (how to think about affiliate marketing), content (where to do affiliate marketing), copy (how to convert affiliate offers) and tactics (way to execute affiliate marketing).

Here we go!

Mindset — How to think about affiliate marketing

Most things that you do in life can be done better when you think about them the right way. When it comes to business, having a mindset that this focused more on delivering value than extracting it is quite often the most important key to success — affiliate marketing is no different. In this section, I offer you affiliate marketing mindset tips that help you think about affiliate marketing (and the people buying the products you promote) the right way.

  1. Deliver value – add to the transaction. One mistake that I constantly see affiliates making is that they often view affiliate marketing as a “something for nothing” proposition. They look at affiliate marketing as a conversion task — turning traffic into dollars. That’s the wrong approach. Affiliate sometime get so busy chasing after the click, that they forget that they need to earn that commission.The best way to earn commissions in affiliate marketing is to make the transaction better as a result of your involvement. Add value. When you give first you usually don’t need to “take” — customers are happy to support you buy buying though your links. In fact, readers sometime will email you and ask for your link as a way to say “thank you” before making a purchase.
  2. Work in the best interest of your audience. When you are chasing commissions, sometimes it can be tempting to operate in your own self interest. The best example of this is when an affiliate chooses to promote a product they are not quite sure about just because they’ll get paid a “good commission.”You may make money that way in the short run, but you’ll make more money in the long run if you always lead with the best interest of your audience in mind. As an affiliate marketer, if you take care of your audience, they will usually take good care of you.
  3. Relationships come first. It’s really simple — people buy things from (or base their purchases on the recommendation of) people they know, like and trust. Engage your audience. Put them first. If you are creating massive value (Mindset Tip #1) and working in your audience’s best interest (Mindset Tip #2) then you are will on your way to building trust.One of the best way that i have found to build relationships with an audience is to ask them questions about their successes and struggles. For bloggers, you can engage your readers in the comments. On twitter, reply to followers with personal questions. Invest in relationships with your audience.
  4. Always disclose your financial relationships. Of course, a key part of the relationships in item 3 above is trust. You can build trust (and do a better job of complying with the laws in the most countries) by openly and honestly disclosing your financial relationship with manufacturers, advertisers and affiliate networks.I’m no lawyer, but I think the most important way to do this is in plain English. Statements like “You should know that if you buy though my link, I get a commission” go a long way towards doing the right thing. Of course you will also want proper legal disclaimers and declarations, so consult an attorney.
  5. Promote things you use. Naturally, recommending things that you actually use is one of the best ways to build trust and authority. After all, if it’s good enough for you, your readers will know intuitively that you are not just promoting the product for the money.By the way, when you actually own a product that you are promoting, you can tell people what is wrong with the item too. After all, nothing is perfect. Pointing out limitations and issues with a product that you are actually using and recommending increases your credibility.
  6. Don’t Over Promote. See also Mindset Tip #1. If you are busy creating value, this won’t be a problem. But we’ve all been on email lists (for example) that simply promote one affiliate offer after another. Don’t be like that. Take a breath. The 80/20 rule applies to affiliate marking — 80% (minimum) valuable content, and 20% (maximum) promotion and product reviews.
  7. Be Honest And Transparent. Mindset Tip 4 about disclosure is the most obvious part of honest and transparency. If you have biases or other conflicts of interest (like you are friends with the owner of a company you are promoting, you should disclose that.For example, I often promote products from my friend Andrew Hansen, and I always try to remind people that Andrew and I are friends. I work hard to make sure that doesn’t color my reviews and recommendations, and letting people know is a big part of that.
  8. Be a real person. People trust other people more than they trust random anonymous pages on the web. You are a real person. Let buyers know that. Tell stories that humanize your offer or recommendation. Show a picture of your face in your marketing content. Be transparent (see Tip #7 above).
Content — Where to do your affiliate marketing.

Content Marketing is one of the most effective ways make affiliate sales. Creating valuable content (see also tip #1) on your own website (tip 9) allows you to build relationships (tip #3) over time. These next tips are all about where to do your affiliate marketing.

  1. Build up your own site. One of the great things about affiliate marketing is that you can do it anywhere you can leave a link. The problem is, building content and links on other people’s sites is like building a house on rented land. Why would you do that? If you lose the lease, you can’t take the house with you. It’s much better instead to build your brand an content empire on your own authority site and do your affiliate marketing from there.
  2. Add affiliate offers to existing content. If you do have a site (and you should), some of your posts are already more popular than others. Leverage your existing content by adding affiliate offers to your most popular posts. Think about this by putting yourself in the shoes of the reader: what would someone interested in this article benefit from. For example, you are reading an article about affiliate marketing tips. What would you benefit from? How about an affiliate marketing course? You get the idea.
  3. Create epic review posts. When it comes to delivering value, one of the best things that you can do to help people is to create amazing review posts. In my opinion, the best review posts have a lot of meat, summarize customer reviews (so I don’t have to read hundreds of them on Amazon), and talk about your experience actually using the product. Be sure to include pictures and video and stories.
  4. Promote within email. Email marketing is still one of the most effective ways to promote affiliate offers. If a visitor to your site is searching for the solution to a pain or a problem (or seeking to get better at something), many times you can help that person with a series of emails. If there is a product that can help, you can recommend that product in the emails as well.For example, if I were to help you with email marketing strategy, I might recommend an email service provider like Convert Kit (which is what I use). I would use my affiliate link for the recommendation (just like I did there) and get a commission if you signed up.The important things here is to remember Mindset Tip #6 – don’t over promote. The vast majority of your emails should be helpful and promotion-free. Also, be sure to check the terms and conditions of the affiliate program that you are promoting to make sure that email promotion is allowed. Many affiliate offers have rules that determine what sort of promotion is allowed.
  5. Promote in the sidebar – You can certainly put ads in your sidebar with affiliate links. While this can work in some cases, it is usually not as effective as reselling the reader on the product first (in an article) and then sending them to the affiliate offer.Because of this, sometimes it is better to send your reader from an ad in the sidebar to a review on your site instead of directly to an offer. This is something you can test to see what converts better.Generally speaking, your results will depend on the nature of your traffic. Bonus tip — don’t junk up your website with a bunch of ads. Google does not like that (and neither do readers).
  6. Promote on social media. In Marketing Tip #1 above I recommended that you focus on you own site, and I do think that is what you should do — at least most of the time. Occasionally it’s OK to post affiliate links directly to social media, but don’t overdo it.A much better approach is to create epic content on your site that ads value to the affiliate offer and promote that epic content on social media. That drives people to your site, adds value (Mindset Tip #1) and gives you a chance to pre-sell the offer (Sales Tip #18, coming up). You might also choose to capture their email by offering them a free epic bonus like this:
  7. Attach links to images. This tip is a bit controversial. Lots of people suggest that you should link from your pictures to the affiliate products that you are promoting. Here’s my thinking — if it make sense that clicking on a picture would take you to an affiliate offer, then go for it. If clicking on the picture and landing on a offer would surprise your visitor or you are linking the picture to “trick” them into clicking, don’t do it.Remember, you should be working in the best interest of your audience (Mindset Tip #2) and “tricking them” is usually not in their best interest. Also, you going to want to make these links “no-follow links” in most cases. This tells Google not to pass page authority to the affiliate link (see Tactical Tip #1 below) .
  8. Create a “tools I use” page. People who are following you often are often doing so because they want to do what you do the exact way that you do it. If this is the case, you should create a resource page (here is mine, for example — currently under construction). That way, people can buy the same tools you use (and buy them with your affiliate link).If your site is not one where you are teaching — but rather you are mostly reviewing products, they you can create a “products that I love” type of page.
  9. Link on thank you pages. If you are converting sales of products on your site or doing any email marketing, often times immediately after a transaction or opt-in your reader will be landing on a thank-you page. This can be a very effective place to mention an affiliate product that complements an action that your reader has just taken.For example, if your reader has just opted in to receive an email series entitled “learning to sew” an affiliate link to the most popular sewing machine for beginners might convert well. Not the best example in the world, but you get the idea.

Enjoying these tips? Great! I’ve created a bonus PDF with all the tips in a simple, easy to read format. It’s a nice PDF checklist that you can keep on your desktop. Just press the button below to have a nice 3 page summary affiliate marketing tips checklist delivered right to your inbox along with my free 5-day affiliate marketing eCourse.

GET YOUR FREE AFFILIATE TIPS CHECKLIST

Sales Copy — How To Convert Affiliate Offers

Once your are clear on how to think about affiliate marketing, the next step is to lear more about how to convert traffic (potential buyers) to actual sales. There are lots of things that you can do to enhance your conversions, each of which becomes especially powerful when you combine them with the mindset-focused affiliate marketing tips above.

Let’s dig into the affiliate marketing conversion tips.

  1. Pre-sell your offer. The best affiliate marketers “pre-sell” the offers that they are promoting. The art of pre-selling is too involved to cover here in full detail, but here are some things to think about. Most products in the world are designed to fix a problem or satisfy a desire. Put your reader in touch with their pain and/or desire in your pre-sell copy and help remind the prospect why they need a product.Likewise, focusing on the benefits and outcomes that a product provides (not just the features) can help the prospect imagine what like will be like after they make a purchase. There is a lot more to pre-selling, but that will get you started.One last thing about pre-selling. Remember Mindset Tip #7 — be honest and transparent. Your goal is to be helpful. The goal is not to trick people into buying. If you are not sure which side of the line you are on, back up a little. Better to be safe than sorry.  This is one of the more powerful affiliate marketing tips you’ll run across.
  2. Show real world use of the product. Noting brings a product to life better than stories about people that are actually using it. If you are promoting products that you actually use (see also Mindset Tip #5) this should be an easy one for you. In a lot of cases, video and pictures of you using the product help a lot (remember Mindset Tip #8 about real people).
  3. Make sure you focus on benefits. I mentioned this in the first sales copy tip above, but it’s really important that you focus on benefits, not features. Sure, that lens has a really fast f-stop of 1.4. That’s a feature. How does that help your prospect? What your buyer wants to know is that a lens with a low f-number can take better pictures in low light situations AND can give that nice “blurred background” that looks so cool.Your buyer will be able to get the results that the pros get with their new lens. They might even save money now that they won’t need a professional photographer. You get the idea. f=1.4 is a feature. Awesome pictures to cherish is a benefit. For added points, talk about how the benefit will make your prospect feel.
  4. Remind people of the pain and problem and empathize. Also mentioned in pre-selling Tip #01 above, you should bring the reason people are considering a product into focus. One time on an interview on my podcast, Andrew Hansen revealed that he had once promoted hemorrhoid cream as an affiliate. Yuck.But if you are suffering from that condition, you can instantly understand how powerfully motivating it is when you let your reader know that you understand their situation. Suddenly, they are not alone and their trust of you (and comfort) is increased.
  5. Create videos. We are in the age of video, and people love them. If you are in possession of the product, make a video. Bonus points if the video shows you solving a customer problem or taking advantage of a product benefit. Selling rifle scopes? Don’t just show pictures of the scope. Show video of the tight grouping you were able to achieve with that scope .
  6. Answer product questions. This may seem obvious, but one of the best ways to add value (Mindset Tip #1 ) is to anticipate and answer product questions that buyers might have. One great way to research this is to look at Amazon. If the product is listed there, often you will usually find questions as well. Answer those questions proactively in your content using your own words and based on your own experience.
  7. Summarize reviews. Another great content strategy for affiliate marketing is to read reviews that are out there and summarize what other people are saying. This is incredibly valuable if done well — I personally read Amazon review before buying all sorts of products, and it takes a while. Being able to read a trusted summary of all that content would be a big help to me when making a purchase.
  8. Offer a bonus. Want people to buy through your affiliate link? Offer them a bonus when they do — something that they can’t get anywhere else. The best bonuses enhance the product. If they buy a juicer through your link, send them a free copy of your juicer recipe book. If they buy some software, send them a free “how to” video showing how you use the software product in your business. Creating a bonus is a great way to add value (Mindset Tip #1) and to incentivize the sale — all at the same time.
  9. Negotiate special deals. Often times you can reach out to the manufacturer of a product and get special deals, coupon codes, pricing or bonuses for your readers. This is most easily done in the digital product space where high margins leave room for special discounts.
Tactics — Ways to Execute Affiliate Marketing

It’s one thing to talk about what you should do. It’s another thing entirely to talk about actual details of implementation. In this section, I give you some tips around some details of execution. Stuff you can actually go do today.

  1. Make affiliate links “no follow”. This is a technical detail, but in general you should mark your affiliate links “rel = nofollow”. This is a signal to google that this is not a “reference link” and therefore authority should not be passed from your page to the page pointed to by the link. If you are using the Pretty Link plugin in WordPress, you can make affiliate links nofollow by default.
  2. Use SEO. Any content you create for marketing purposes should be optimized for search engines (SEO stands for Search Engine Optimization). When you do that optimization, you should consider targeting keywords with “commercial intent” — keywords that indicate that a searcher is ready to buy. For more information on how to optimize you content for search, check out this podcast on SEO.
  3. Always have a backup offer. Sometimes, your prospect won’t like the product that you are promoting. Often, this is because of price point or some other detail. If you can anticipate these objections, you can make a backup offer to those people. For example, if the stainless steel version of your product is too expensive, perhaps the painted metal version will do for some customers that need to save money.
  4. Track your links. Testing is a key part of affiliate marketing, and in order to do that well, you have to track. I use google analytics and pretty links to keep things straight. It’s very important to know which links are converting (and which aren’t). Are people buying from that sidebar ad? If not, then you might need to test a new image.
  5. Use lead magnets and email marketing. If you’ve done the work to get traffic to your site, it would be a shame to do all that work all over again to get that same visitor again. This is another reason to create content on your own site — where you can decide what to do with the traffic. The best way to avoid having to acquire the same lead over and over again is to capture their email. Then you can stay in contact with the lead and make them offers by email. Remember, deliver value first (Tip #1).

So, there you have it. More than 30 affiliate marketing tips and over 3500 words. Phew.

But wait, there’s more – The Free Affiliate Marketing Tips Checklist!  Get It Now.

Did you like these tips? Great! Would you like to take them home with you? It thought you might. So, I’ve created a beautiful bonus PDF with all these amazing affiliate marketing tips in a simple, easy to read format.

It’s a nice PDF checklist that you can keep on your desktop and refer to each time to make a new affiliate offer. Just smash the button below (press hard) to have a nice 3 page summary affiliate marketing tips checklist delivered right to your inbox along with my free 5-day affiliate marketing eCourse.

GET YOUR FREE AFFILIATE TIPS CHECKLIST
To sooth our tummies, even when we don't eat right.
REUTERS/Stefano Rellandini

Synthetic Biologics is also working on a different kind of drug that could help people living with irritable bowel syndrome (IBS) with constipation. Ideally, their drug would keep the gut from producing so much methane gas, which may be responsible for slowing down digestion. A 2012 study in the American Journal of Gastroententerology Supplements found that manipulating the microbes that produce methane could be a viable way to treat conditions like IBS. By taking a drug called lovastatin, a drug produced by a fungus, the hope is to reduce methane emissions and keep things running smoothly through the intestines.

To help people get to a healthy weight.

Synthetic Biologics CEO Jeff Riley suspects there may be some off-label use of the company's IBS drug for weight loss. Since the drug cuts down on methane production, which has been linked with absorbing more calories, Riley says people could potentially lose weight on the drug. Multiple factors are involved in obesity, however, so more research is still needed in this area.

Researchers are also investigating the potential of using the gut bacteria of thin people as a way to help treat obesity, though so far it hasn't made it past testing in mice. 

 

To improve our mood.

Lately, scientists have noticed a link between the microbes that live in the gut and the brain, suggesting that all these critters might play a role in our moods. For example, a parasite called Toxoplasma gondii is thought to have an effect on peoples' behavior — men with it may dress more sloppily while women who have it may become more sociable. Some scientists think there might be a way to harness this mood-changing power and use it to treat thinks like depression and anxiety.

To clean our homes.
Shutterstock

As much as we love to keep our households germ-free with powerful antibacterials, some people are looking into protecting some of the good bugs that live in our kitchen. Using probiotics, living microorganisms that exist in things like yogurt, companies likeP2 Probiotic Power made a set of cleaners with the intent to fight off harmful bacteria while keeping the good stuff alive.

To treat disease.
Thomson Reuters

The probiotic field is crowded — and potentially for good reason. Theories like the hygiene hypothesis suggest that coming into contact with germs at an early age can help the immune system develop and prevent later life conditions like asthma. It's still not certain that coming into contact with more germs is beneficial, but researchers are studying the idea. 

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Auto Safety Items (1 Hubs)
Auto Sun Protection (3 Hubs)
Automobilia (0 Hubs)
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RV Interior Accessories (5 Hubs)
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Shift Boots and Knobs (1 Hubs)
Steering Wheels (2 Hubs)
Automotive Makes and Models (275 Hubs)
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TVR (1 Hubs)
Volkswagen (26 Hubs)
Volvo (1 Hubs)
Yugo (0 Hubs)
Buying and Selling New and Used Cars (366 Hubs)
Affordable Vehicles (11 Hubs)
Buying Vehicles (111 Hubs)
Car Buying Guides (53 Hubs)
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Car Comparisons (41 Hubs)
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Car Reviews (12 Hubs)
Cars and Credit Education (2 Hubs)
Selling Vehicles (27 Hubs)
Vehicle Buying and Selling Tips (47 Hubs)
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Vehicle Rebates and Incentives (3 Hubs)
Vehicle Safety Ratings (1 Hubs)
Car Care and Maintenance (548 Hubs)
Auto Air Filters and Oil (20 Hubs)
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Auto Replacement Parts (10 Hubs)
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Auto Steering and Suspension (8 Hubs)
Auto Tires and Wheels (42 Hubs)
Auto Tools and Equipment (15 Hubs)
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Car Cleaning (40 Hubs)
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Car Interior Care (7 Hubs)
Car Maintenance (43 Hubs)
Car Repair Tips and Advice (32 Hubs)
Car Safety and Security (8 Hubs)
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Heating, Fluids, and Air Conditioning (11 Hubs)
RV Care (15 Hubs)
Car Safety and Safe Driving (335 Hubs)
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Auto Safety News (6 Hubs)
Auto Safety Ratings (0 Hubs)
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Defensive Driving (34 Hubs)
Drinking and Driving (13 Hubs)
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General Car Safety (53 Hubs)
Seat Belts (11 Hubs)
Teen Driving (15 Hubs)
Cars (421 Hubs)
Auto Shows (5 Hubs)
Classic Cars (113 Hubs)
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Commercial and Industrial Vehicles (62 Hubs)
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Light Electrics and Carts (1 Hubs)
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Do It Yourself Auto Repair (480 Hubs)
Auto Engines and Engine Parts (15 Hubs)
Automotive Workshop Equipment and Machinery (18 Hubs)
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Car Filters and Filter Replacement (9 Hubs)
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Car Preventive Maintenance (12 Hubs)
Car Repair How-Tos (80 Hubs)
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How Things Work in Cars (22 Hubs)
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Steering System (7 Hubs)
Suspension and Chassis (15 Hubs)
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Windshield Wipers and Washers (4 Hubs)
Future Cars (72 Hubs)
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Emissions and Fuel Efficiency (10 Hubs)
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Safety (14 Hubs)
Scooters (37 Hubs)
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Regulations and Driving Rules (103 Hubs)
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Celebrity Sightings and Paparazzi (17 Hubs)
Famous Animals and Celebrity Pets (19 Hubs)
Fashion Models (108 Hubs)
Heroes (69 Hubs)
Icons (166 Hubs)
Most Beautiful People (379 Hubs)
Movie and TV Stars (525 Hubs)
Musical Artists (268 Hubs)
Rich and Famous People (160 Hubs)
Royalty (43 Hubs)
Sports (59 Hubs)
Teen Idols (41 Hubs)
Tributes to Celebrities (129 Hubs)
Up-and-Coming Celebrities (51 Hubs)
Comedy (1,134 Hubs)
Classic Comedy (55 Hubs)
Comedians (64 Hubs)
Practical Jokes and Tricks (69 Hubs)
Slapstick and Screwball Comedy (37 Hubs)
Standup Comedy and Famous Routines (19 Hubs)
Movies and Movie Reviews (6,907 Hubs)
Academy Awards and Other Awards (99 Hubs)
Action and Adventure Films (234 Hubs)
Biographical and Historical Films (91 Hubs)
Blockbusters and Flops (66 Hubs)
Children's and Family Films (192 Hubs)
Classic Movies (225 Hubs)
Comedy Films (171 Hubs)
Crime Films (39 Hubs)
Cult Classics (60 Hubs)
Documentary Films (94 Hubs)
Drama Films (167 Hubs)
Favorite Movies (237 Hubs)
Film Critics (79 Hubs)
Film Festivals (11 Hubs)
Film Noir (15 Hubs)
Foreign Films (103 Hubs)
History of Film (157 Hubs)
Horror and Monster Movies (533 Hubs)
Independent Film (73 Hubs)
Love Stories and Romance Movies (108 Hubs)
Movie Rental Services and Online Video (74 Hubs)
Movie Reviews and Recommendations (515 Hubs)
Movie Theaters and Cinemas (59 Hubs)
Movie Trivia (80 Hubs)
Musical Films (42 Hubs)
Mystery and Thriller Films (63 Hubs)
Previews and Trailers (34 Hubs)
Romantic Comedy Films (59 Hubs)
Science Fiction and Fantasy Films (502 Hubs)
Fantasy (47 Hubs)
Science Fiction (202 Hubs)
Star Trek (32 Hubs)
Star Wars (69 Hubs)
Superhero Movies (102 Hubs)
Shopping for Movies (26 Hubs)
Short Films (19 Hubs)
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Teen Films (34 Hubs)
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Australian Cinema (2 Hubs)
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Music (6,930 Hubs)
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Broadway and Musicals Music (31 Hubs)
Children's Music (28 Hubs)
Christian and Gospel Music (100 Hubs)
Classic Rock Music (136 Hubs)
Classical Music (242 Hubs)
Contemporary Music (50 Hubs)
Country and Western Music (139 Hubs)
Dance and DJ Music (118 Hubs)
Electronica (5 Hubs)
Folk Music (88 Hubs)
Funk Music (10 Hubs)
Funny Songs (36 Hubs)
Goth and Industrial Music (11 Hubs)
Hard Rock and Heavy Metal Music (365 Hubs)
Hip-Hop (195 Hubs)
History of Music (137 Hubs)
Jazz (110 Hubs)
Latin Music (24 Hubs)
Lyrics (109 Hubs)
Music Collections and Box Sets (11 Hubs)
Music Favorites and Top 10 Lists (465 Hubs)
Music of the 1980s (45 Hubs)
Music Production and Sampling (248 Hubs)
Music Theory (177 Hubs)
Musicians (601 Hubs)
New Age Music (11 Hubs)
Pop Music (307 Hubs)
Punk Music (49 Hubs)
R&B (75 Hubs)
Reggae Music (28 Hubs)
Rock Music (293 Hubs)
Soundtracks (418 Hubs)
Vinyl Records (88 Hubs)
Vocalists (96 Hubs)
World Music (90 Hubs)
Performing Arts (2,461 Hubs)
Acrobatics (6 Hubs)
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Conductors and Orchestras (2 Hubs)
Costuming (31 Hubs)
Dance (446 Hubs)
Ballet (36 Hubs)
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Belly Dancing (28 Hubs)
Dance Competitions (19 Hubs)
Dance Improvisation (19 Hubs)
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Historical Dance (13 Hubs)
Jazz Dance (7 Hubs)
Latin Dance (30 Hubs)
Street and Hip-Hop Dance (17 Hubs)
Swing and Boogie Woogie Dance (3 Hubs)
Tap Dance (3 Hubs)
Drums and Percussion (82 Hubs)
Electronic Music (17 Hubs)
Guitars and String Instruments (897 Hubs)
History of Performing Arts (15 Hubs)
Juggling (1 Hubs)
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Marching Bands (10 Hubs)
Musical Performance (93 Hubs)
Musicals (36 Hubs)
Opera (58 Hubs)
Pianos and Keyboards (128 Hubs)
Singing (95 Hubs)
Stagecraft (18 Hubs)
Striptease (6 Hubs)
Theater (219 Hubs)
Woodwinds (18 Hubs)
Photos and Videos (1,182 Hubs)
Celebrity Photos and Videos (134 Hubs)
Cute Pictures (29 Hubs)
Photo Galleries (481 Hubs)
Sexy Pictures and Videos (242 Hubs)
Radio (99 Hubs)
Broadcasting and Frequencies (6 Hubs)
Classic Radio Broadcasts (10 Hubs)
Future of Radio (2 Hubs)
History of Radio (5 Hubs)
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Radio Technology (8 Hubs)
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Television and TV Shows (3,288 Hubs)
Cable TV (124 Hubs)
Future of Television (29 Hubs)
History of Television (63 Hubs)
Online Television and Favorite Clips (54 Hubs)
Prime Time TV (215 Hubs)
Regional TV (6 Hubs)
Social Impact of TV (102 Hubs)
TV News (54 Hubs)
TV Shows (1,318 Hubs)
Children's TV (46 Hubs)
Cartoons (13 Hubs)
Children's Educational TV (13 Hubs)
Classic TV (91 Hubs)
Family Viewing (43 Hubs)
Mini-Series (22 Hubs)
Reality TV (164 Hubs)
Science Fiction and Fantasy TV (180 Hubs)
Series TV (264 Hubs)
Soap Operas (130 Hubs)
TV Comedies (92 Hubs)
TV Game Shows (16 Hubs)
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TV Trivia (21 Hubs)
World TV (40 Hubs)
Family and Parenting (7,928 Hubs)
Adoption (104 Hubs)
Adoption Agencies (0 Hubs)
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Adoptive Parents (2 Hubs)
Availability of Children to Adopt (2 Hubs)
Birth Fathers and Birth Father Rights (5 Hubs)
Birth Mothers and Birth Mother Rights (8 Hubs)
Closed Adoptions (0 Hubs)
Disruption of the Adoption Process (2 Hubs)
Finding a Birth Mother (5 Hubs)
Foster Care Adoption (6 Hubs)
How to Begin an Adoption (0 Hubs)
Illegal Adoptions (2 Hubs)
Independent Adoptions (0 Hubs)
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Planning for an Adoption (7 Hubs)
Regional Adoption Rules (2 Hubs)
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Seeking Birth Parents (4 Hubs)
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Babies and Baby Care (1,721 Hubs)
Babies with Special Needs (20 Hubs)
Babies' Mental Development (35 Hubs)
Baby Bathing (14 Hubs)
Baby Clothes and Fashions (30 Hubs)
Baby Colic (11 Hubs)
Baby Food (32 Hubs)
Baby Health (48 Hubs)
Baby Names (75 Hubs)
Baby Skin Marks and Rashes (16 Hubs)
Baby's Eyes (5 Hubs)
Baby's Mouth (1 Hubs)
Baby's Nails (0 Hubs)
Baby's Nose (4 Hubs)
Breastfeeding (118 Hubs)
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Cribs and Bassinets (19 Hubs)
Day Care (3 Hubs)
Diapers (69 Hubs)
From Baby to Toddler (196 Hubs)
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Immunizations and Babies (2 Hubs)
Infant Formula (18 Hubs)
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Maternal Bond (10 Hubs)
Organic Baby Products (6 Hubs)
Pacifiers (13 Hubs)
Paternal Bond (3 Hubs)
Premature Babies (13 Hubs)
Putting your Baby to Sleep (56 Hubs)
Teething (12 Hubs)
Umbilical Cord (4 Hubs)
Day Care and Babysitting (123 Hubs)
Age-Appropriate Discipline (1 Hubs)
Au Pairs (4 Hubs)
Babysitting (30 Hubs)
Boarding Schools (2 Hubs)
Child Care around the World (5 Hubs)
Child Safety Seats (5 Hubs)
Childhood Sports (2 Hubs)
Day Care for Special Needs Children (2 Hubs)
Home Daycare (11 Hubs)
Nannies (6 Hubs)
Parent Responsibilities (5 Hubs)
Preschool and Corporate Daycare (17 Hubs)
Religious Institution Daycare (0 Hubs)
Family Etiquette and Social Skills (107 Hubs)
Family Problems and Conflicts (192 Hubs)
Foster Care (45 Hubs)
Creating a Safe Foster Care Environment (2 Hubs)
Effects of Foster Care on Children (6 Hubs)
Essays and Experiences with Foster Care (6 Hubs)
Foster Care Advice and Tips (8 Hubs)
Foster Care Around the World (0 Hubs)
Foster Care Regulations and Oversight (0 Hubs)
Foster Care Statistics (0 Hubs)
Foster Parents (12 Hubs)
Involuntary Foster Care (5 Hubs)
Purpose of Foster Care (0 Hubs)
Voluntary Foster Care (0 Hubs)
Genealogy, Family History and Family Trees (485 Hubs)
Birth Certificates and Records (6 Hubs)
Cemeteries (21 Hubs)
Census Research (2 Hubs)
Church Records (1 Hubs)
Civil Records (0 Hubs)
Corresponding Effectively for Genealogy (2 Hubs)
Court Records (1 Hubs)
Death Certificates and Records (6 Hubs)
Family Associations (56 Hubs)
Genealogy Advice and Tips (33 Hubs)
Genealogy around the World (7 Hubs)
Genealogy Research on the Web (20 Hubs)
Genealogy Research Services (7 Hubs)
Genealogy Research Trips (9 Hubs)
Genealogy Software (1 Hubs)
Immigration Records (4 Hubs)
Library Research for Genealogy (1 Hubs)
Marriage Certificates and Records (0 Hubs)
Military Records (13 Hubs)
Newspapers and Magazines for Genealogy (0 Hubs)
Grandparenting (72 Hubs)
Kids (1,814 Hubs)
Adolescence (26 Hubs)
Bathtime and Children (4 Hubs)
Bed-Wetting (4 Hubs)
Bedtime and Children (19 Hubs)
Boy Stuff (43 Hubs)
Child Abuse (67 Hubs)
Children's Allergies (0 Hubs)
Children's Colds and Sickness (5 Hubs)
Children's Dental Care (10 Hubs)
Children's Growth and Development (428 Hubs)
Developing Motor Skills (2 Hubs)
Language Development (14 Hubs)
Play and Child Development (59 Hubs)
Children's Health Issues (57 Hubs)
Children's Immunizations (0 Hubs)
Children's Learning Issues (59 Hubs)
Children's Reading and Writing (63 Hubs)
Children's Weight and Diet (11 Hubs)
Co-Sleeping (2 Hubs)
Common Injuries for Children (6 Hubs)
Early Schoolers (24 Hubs)
Gifted and Talented Children (39 Hubs)
Girl Stuff (32 Hubs)
High Chairs (9 Hubs)
Potty Training (28 Hubs)
Preschoolers (80 Hubs)
Runaways and Missing Children (16 Hubs)
School Readiness (55 Hubs)
Strollers (57 Hubs)
Toddlers (121 Hubs)
Parenting Skills, Styles and Advice (2,216 Hubs)
Absentee Parents (10 Hubs)
Aging Parents (18 Hubs)
Discipline by Parents (122 Hubs)
Family Law (16 Hubs)
Fatherhood (153 Hubs)
Stay-at-Home Dads (10 Hubs)
Motherhood (304 Hubs)
Being a Good Mother (49 Hubs)
Stay-at-Home Moms (46 Hubs)
The Mother-Child Bond (47 Hubs)
Working Moms (24 Hubs)
Nontraditional Parents (15 Hubs)
Overparenting (20 Hubs)
Parent Support (77 Hubs)
Parenting Advice and Tips (624 Hubs)
Communicating With Your Children (59 Hubs)
Parenting Siblings (24 Hubs)
Stepparenting (9 Hubs)
Teaching Positive Skills and Behaviors (114 Hubs)
Parenting Special Needs Children (77 Hubs)
Parenting Styles (143 Hubs)
Parenting Twins and Multiples (23 Hubs)
Parents Around the World (13 Hubs)
Shared Parenting (16 Hubs)
Single Parents (60 Hubs)
Teens (473 Hubs)
Advice and Tips for Parents of Teens (182 Hubs)
Depression and Teens (14 Hubs)
Laziness in Teens (7 Hubs)
Parenting Teen Boys (10 Hubs)
Parenting Teen Girls (25 Hubs)
Respect Issues and Teens (13 Hubs)
Books for Teens (0 Hubs)
Drugs and Teens (32 Hubs)
Issues with Teen Idols (1 Hubs)
Job Hunting for Teens (18 Hubs)
Psychology of Teenagers (40 Hubs)
Puberty (8 Hubs)
Sexuality for Teens (23 Hubs)
Teen Culture (28 Hubs)
Teen Dating (17 Hubs)
Teens and Popularity (7 Hubs)
Teens around the World (18 Hubs)
Fashion and Beauty (17,534 Hubs)
Bath, Shower, and Spa Treatments and Products (382 Hubs)
Bath Bombs (4 Hubs)
Bath Minerals and Salts (14 Hubs)
Bath Oils (5 Hubs)
Bath Pearls and Flakes (0 Hubs)
Bath Scrubs (13 Hubs)
Bath Treatments (9 Hubs)
Body Mousse (0 Hubs)
Body Mud (4 Hubs)
Body Souffle (0 Hubs)
Bubble Baths (4 Hubs)
Foot Soap and Scrubs (5 Hubs)
Health Spa Items (11 Hubs)
Paraffin Baths (2 Hubs)
Shower Gels and Body Washes (10 Hubs)
Shower Items (9 Hubs)
Soaps (37 Hubs)
Spas and Spa Items (96 Hubs)
Tub Tea (3 Hubs)
Body Art, Tattoos and Piercing (1,376 Hubs)
Body Art and Scarring (10 Hubs)
Body Art and Shaping (5 Hubs)
Body Painting (15 Hubs)
Body Piercings (102 Hubs)
Museums and Exhibits of Body Art (2 Hubs)
Tattoos (1,056 Hubs)
Celtic Tattoos (22 Hubs)
Chinese Tattoos (11 Hubs)
Japanese Tattoos (8 Hubs)
Text Tattoos (20 Hubs)
Tribal Tattoos (16 Hubs)
Clothing (3,804 Hubs)
Baby Clothes and Children's Clothing (283 Hubs)
Body Suits (1 Hubs)
Child and Baby Clothing Sets (6 Hubs)
Child and Baby Overalls (1 Hubs)
Child and Baby Pants (1 Hubs)
Child and Baby Shirts (1 Hubs)
Child and Baby Shorts (1 Hubs)
Child and Baby Sleepwear (4 Hubs)
Child and Baby Socks (1 Hubs)
Child and Baby Sweaters (0 Hubs)
Child and Baby Sweatpants (0 Hubs)
Child and Baby Sweatshirts (0 Hubs)
Child and Baby Underwear (3 Hubs)
Layette Sets (1 Hubs)
One-Piece Outfits (3 Hubs)
Rompers (0 Hubs)
Vintage Children's and Baby Apparel (3 Hubs)
Bridal Fashion (217 Hubs)
Bridal Combs (0 Hubs)
Bridal Jewelry (13 Hubs)
Bridal Lingerie (3 Hubs)
Bridal Shoes (2 Hubs)
Bridalwear Designers (3 Hubs)
Bridalwear Gloves (0 Hubs)
Bridalwear Handbags (1 Hubs)
Bridalwear Tiaras (1 Hubs)
Bridesmaid Dresses (12 Hubs)
Flower Girl Dresses (12 Hubs)
Garters (0 Hubs)
Wedding Dresses (116 Hubs)
Wedding Tuxedos (0 Hubs)
Wedding Veils (8 Hubs)
Costumes and Uniforms (291 Hubs)
Children's Costumers (10 Hubs)
Cosplay (51 Hubs)
Costume Accessories (11 Hubs)
Costume Hats, Millinery, and Feathers (7 Hubs)
Dance Costumes (7 Hubs)
Doll Costumes (3 Hubs)
Historical and Period Costumes (19 Hubs)
Lace and Needlework for Costumes (1 Hubs)
Leather and Fur Costumes (9 Hubs)
Makeup and Masks (13 Hubs)
Medical Apparel (22 Hubs)
Professional Costumes and Uniforms (7 Hubs)
Regional & Traditional Costumes (14 Hubs)
Religious Apparel (0 Hubs)
Sports Apparel (6 Hubs)
Uniforms (13 Hubs)
Ethnic and Traditional Clothing (43 Hubs)
Men's Fashion and Clothing Styles (682 Hubs)
Men's Hooded and Track Jackets (17 Hubs)
Men's Jeans (18 Hubs)
Men's Outerwear (42 Hubs)
Men's Pants (16 Hubs)
Men's Shirts (15 Hubs)
Men's Shoes (47 Hubs)
Men's Shorts (6 Hubs)
Men's Sleepwear (1 Hubs)
Men's Socks (6 Hubs)
Men's Sports and Fitness Apparel (6 Hubs)
Men's Suits and Sport Coats (27 Hubs)
Men's Sweaters (1 Hubs)
Men's Swimwear (7 Hubs)
Men's T-Shirts (28 Hubs)
Men's Thermal Underwear (4 Hubs)
Men's Underwear (19 Hubs)
Men's Vintage Apparel (8 Hubs)
Teen Fashion and Clothing Styles (28 Hubs)
Women's Fashion and Clothing Styles (2,046 Hubs)
Bras (80 Hubs)
Dresses (152 Hubs)
Casual Dresses (9 Hubs)
Evening and Formal Dresses (10 Hubs)
Little Black Dresses (14 Hubs)
Prom Dresses (16 Hubs)
Strapless Dresses (2 Hubs)
Plus-Size Fashion (78 Hubs)
Shawls and Stoles (13 Hubs)
Shirts and Blouses (16 Hubs)
Skirts (35 Hubs)
Socks and Hosiery (10 Hubs)
Women's Intimate Apparel (79 Hubs)
Women's Jeans (62 Hubs)
Women's Loungewear and Hoodies (7 Hubs)
Women's Outerwear (53 Hubs)
Women's Pants (21 Hubs)
Women's Shorts (6 Hubs)
Women's Sleepwear (15 Hubs)
Women's Sports and Fitness Apparel (19 Hubs)
Women's Suits and Separates (9 Hubs)
Women's Sweaters (16 Hubs)
Women's Swimwear (65 Hubs)
Women's T-Shirts (13 Hubs)
Women's Vintage Apparel (58 Hubs)
Women's World Apparel (53 Hubs)
Cosmetic Surgery (208 Hubs)
Bariatric Surgery (4 Hubs)
Botox (6 Hubs)
Breast Procedures (22 Hubs)
Buttocks Procedures (4 Hubs)
Chemical Peels (17 Hubs)
Cosmetic Surgery Techniques and Procedures (17 Hubs)
Cosmetic Surgery Tourism (7 Hubs)
Facial Cosmetic Surgery (24 Hubs)
Hair Cosmetic Surgery (12 Hubs)
History of Cosmetic Surgery (1 Hubs)
Liposuction (19 Hubs)
Skin Procedures (11 Hubs)
Spider Vein Treatments (3 Hubs)
Tummy Tucks (10 Hubs)
Dental Hygiene and Cosmetic Dentistry (122 Hubs)
Breath Fresheners (3 Hubs)
Dental Floss and Flossers (3 Hubs)
Gum Stimulators (2 Hubs)
Lip Enhancement (7 Hubs)
Manual Toothbrushes (5 Hubs)
Mouthwash (7 Hubs)
Oral Irrigators (1 Hubs)
Power Toothbrushes (2 Hubs)
Teeth Whitening (46 Hubs)
Toothpaste (16 Hubs)
Ear Care (26 Hubs)
Ear Cotton Swabs (0 Hubs)
Ear Drops (0 Hubs)
Ear Plugs (1 Hubs)
Ear Rings (5 Hubs)
Ear Syringes (0 Hubs)
Ear Wax Removal (9 Hubs)
Eye Care (145 Hubs)
Contact Lens Care (14 Hubs)
Eye Drops and Washes (2 Hubs)
Eyeglass Cases (0 Hubs)
Eyeglass Chains and Lanyards (1 Hubs)
Eyeglasses (21 Hubs)
Lasik Surgery (4 Hubs)
Reading Glasses (6 Hubs)
Sunglasses (54 Hubs)
Fashion Accessories (365 Hubs)
Belts and Buckles (8 Hubs)
Ear Muffs (2 Hubs)
Eyewear (17 Hubs)
Gloves (12 Hubs)
Hair Accessories (28 Hubs)
Handkerchiefs (0 Hubs)
Hats (46 Hubs)
Luggage (31 Hubs)
Mirrors (2 Hubs)
Mittens and Hand Muffs (3 Hubs)
Neck Warmers (1 Hubs)
Scarves (28 Hubs)
Suspenders and Cummerbunds (1 Hubs)
Ties (20 Hubs)
Umbrellas (10 Hubs)
Wallets (24 Hubs)
Fashion Designers (171 Hubs)
BoHo Fashion (1 Hubs)
Casual Fashion (3 Hubs)
Classic Fashion (7 Hubs)
Commercial Designers (5 Hubs)
Designer History (8 Hubs)
Fashion Lines (23 Hubs)
Fashion Personalities (7 Hubs)
Fashion Reviews (26 Hubs)
Fashion Shows (7 Hubs)
Retro Fashion (1 Hubs)
Trendy Fashion (30 Hubs)
Green Beauty Brands (21 Hubs)
Hairstyles, Cool Cuts, How to Style Your Hair (2,136 

Hubs)
Barbers and Hair Salons (27 Hubs)
Curl Enhancers (35 Hubs)
Hair Coloring (360 Hubs)
Gray-Covering Formulas (10 Hubs)
Hair Bleaching and Lightening (52 Hubs)
Hair Color Correction (14 Hubs)
Hair Dyes (99 Hubs)
Hair Highlights (18 Hubs)
Hennas (13 Hubs)
Home vs. Salon Hair Color (16 Hubs)
Pre-Color Primers (2 Hubs)
Temporary Hair Color (18 Hubs)
Hair Extensions (82 Hubs)
Hair Loss Products (89 Hubs)
Hair Relaxers (49 Hubs)
Hair Styling Products (116 Hubs)
Hair Gels, Pomades, Waxes (21 Hubs)
Hair Mousses and Foams (1 Hubs)
Hairsprays (9 Hubs)
Hair Texturizers (15 Hubs)
Hairstyles (453 Hubs)
Celebrity Hairstyles (40 Hubs)
Hairstyles For Men (63 Hubs)
Hairstyles For Women (223 Hubs)
Braids (24 Hubs)
Casual Updos (12 Hubs)
Curls (21 Hubs)
Formal Hairstyles (6 Hubs)
Long Hairstyles (15 Hubs)
Medium Hairstyles (9 Hubs)
Short Hairstyles (38 Hubs)
Perms (10 Hubs)
Shampoos and Conditioners (120 Hubs)
Color Refresher Shampoos (9 Hubs)
Wigs (14 Hubs)
Handbags and Purses (431 Hubs)
Baguettes (1 Hubs)
Clutches (8 Hubs)
Hobos (2 Hubs)
Mini-Bags (6 Hubs)
Oversized Handbags (8 Hubs)
Shoulder Bags (21 Hubs)
Special Occasion Handbags (5 Hubs)
Totes (16 Hubs)
Wristlets (2 Hubs)
History of Fashion (218 Hubs)
African Fashion (2 Hubs)
Americas' Fashion (10 Hubs)
Ancient Fashions (4 Hubs)
Ancient Greek Fashion (4 Hubs)
Ancient Roman Fashion (0 Hubs)
Asian Fashion (5 Hubs)
Australian and Pacific Island Fashion (0 Hubs)
Contemporary Fashion (9 Hubs)
Early 20th Century Fashion (15 Hubs)
European Fashion (2 Hubs)
Fashion Classics (12 Hubs)
Fashion Diversity and Multiculturalism (7 Hubs)
Late 20th Century Fashion (2 Hubs)
Mid-20th Century Fashion (12 Hubs)
Middle Ages' Fashion (2 Hubs)
Middle Eastern Fashion (1 Hubs)
Renaissance Fashion (5 Hubs)
Victorian Fashion (6 Hubs)
Jewelry (1,543 Hubs)
Anklet Jewelry (3 Hubs)
Beads (19 Hubs)
Belly Chains (0 Hubs)
Body Jewelry (12 Hubs)
Bracelets (48 Hubs)
Brooches and Pins (13 Hubs)
Chains (1 Hubs)
Charms (37 Hubs)
Cubic Zirconia and Lab-Created Gems (2 Hubs)
Cuff Links (9 Hubs)
Diamonds (81 Hubs)
Earrings (48 Hubs)
Engagement Rings (73 Hubs)
Eternity Bands (1 Hubs)
Gemstones (224 Hubs)
Amethyst Jewelry (9 Hubs)
Birthstones (19 Hubs)
Garnet Jewelry (7 Hubs)
Jade Jewelry (7 Hubs)
Ruby Jewelry (7 Hubs)
Topaz Jewelry (6 Hubs)
Gold Jewelry (55 Hubs)
Jewelry Boxes (24 Hubs)
Jewelry Cleaning and Care Products (13 Hubs)
Lockets (6 Hubs)
Necklaces and Pendants (61 Hubs)
Pearls (22 Hubs)
Piercing Rings (7 Hubs)
Pins (2 Hubs)
Platinum Jewelry (5 Hubs)
Religious Jewelry (3 Hubs)
Rings (76 Hubs)
Silver Jewelry (24 Hubs)
Tie Clips (0 Hubs)
Toe Rings (1 Hubs)
Wedding and Anniversary Jewelry (48 Hubs)
Makeup and Cosmetics (1,276 Hubs)
Blush (14 Hubs)
Body Paint and Temporary Tattoos (10 Hubs)
Bronzers and Highlighters (12 Hubs)
Celebrity Makeup Tutorials (12 Hubs)
Concealer and Base (22 Hubs)
Eye Shadow (55 Hubs)
Eyeliner (33 Hubs)
Face Foundation (75 Hubs)
Glitters and Shimmeres (3 Hubs)
Lip Gloss (17 Hubs)
Lip Stain (3 Hubs)
Lipliners (6 Hubs)
Lipstick (59 Hubs)
Makeup Bags and Cases (7 Hubs)
Makeup Brushes and Tools (14 Hubs)
Makeup Effects and Looks (7 Hubs)
Makeup Remover (6 Hubs)
Makeup Sets (14 Hubs)
Mascara (29 Hubs)
Nail Art (117 Hubs)
Nail Polish and Remover (79 Hubs)
Permanent Makeup (8 Hubs)
Powder (9 Hubs)
Men's Hygiene and Grooming (152 Hubs)
Beards, Mustaches, and Facial Hair (31 Hubs)
How to Look Good (59 Hubs)
Men's Antiperspirants and Deodorants (10 Hubs)
Men's Manicure Kits (3 Hubs)
Perfume and Fragrances (302 Hubs)
Body Sprays (15 Hubs)
Cologne (23 Hubs)
Eau de Parfum (22 Hubs)
Eau de Toilette (2 Hubs)
Essential Oils (33 Hubs)
Odor Issues (6 Hubs)
Perfume and Cologne Sets (19 Hubs)
Shaving and Hair Removal (313 Hubs)
Aftershaves (3 Hubs)
Bleaching Hair (11 Hubs)
Depilatories (4 Hubs)
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To clear our skin.

Most acne is associated with bacteria that gets trapped in pores, where it emits chemicals that attract white blood cells and inflame the skin nearby. Extreme acne is often treated with antibiotics, which wipe out all the bacteria living on your face. According to the National Institutes of Health, researchers are looking into probiotics that could be applied to the skin to get rid of the irritating bacteria while simultaneously keeping your microbial community healthy. 


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To stop the superbug menace.
U.S. Centers for Disease Control and Prevention

One big problem with antibiotics is that while they wipe out bad bacteria, they wipe out the good bacteria too — especially in our gut. And as we struggle create more and more powerful antibiotics to overcome the increasingly powerful bacteria, their impact on our insides is getting worse. A company called Synthetic Biologics is trying to tackle the superbug problem by breaking down antibiotics before they hit the gut. 

The hope is that patients who are being treated for infections with antibiotics would take another pill as well that would keep the antibiotics out of the gut. That way, the pill can let your gut bacteria blossom and prevent an environment that makes bacteria get even stronger.

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To keep us clean.

We didn't always shower every day, and some scientists think we still don't need to. Instead, some say, we should strive to maintain a healthy mix of odor-emitting and odor-eating bacteria to keep ourselves smelling fresh and clean while keeping our skin moist. As my colleague Tanya Lewis learned by using a product called Mother Dirt, it's somewhat feasible to spray bacteria on your body to keep you "clean." 















To keep our breath fresh.

While we sleep, our mouths can dry out, which can kill off some good bacteria and cause gas-emitting bacteria to thrive. That's the reason you sometimes wake up with a putrid-smelling mouth. But researchers think a potentially beneficial bacteria strain, Streptococcus salivarius K12, could be put into a lozenge or spray and used as a probiotic to knock out the bad bacteria that causes bad breath.