Pinterest Reaches 150 Million Monthly Active Users
Last September, Pinterest reported that it had reached the milestone of 100 million monthly active users. And while, comparatively, that may not seem like much - Facebook has 1.71 billion MAU - as highlighted by Pew Research, Pinterest usage is actually increasing at a significantly higher rate than most other platforms. While the bigger platforms get more hype, Pinterest has slowly, but surely, been establishing their place in the social sphere, with ambitions to be generating $2.8 billion in annual revenue by 2018.
– Facebook has 1.71 billion MAU – as highlighted by Pew Research, Pinterest usage is actually increasing at a significantly higher rate than most other platforms.
How to Tap into Holiday Trends on Pinterest [Infographic]
Pinterest has become a core hub for browsing and shopping activity, with studies showing that Pinners are 4X more likely to utilize the platform to find and shop for products than users on any other social network. And with more than 100 million monthly active Pinners, that presents an opportunity too good to pass up, especially for B2C brands.
Pinterest moving away from being a ‘social’ network and more towards an eCommerce solution. That’s not a bad thing, but the focus of the platform is, over time, drifting further away from the social element and more towards facilitating consumer interaction with brands. That shift is also evident in the numbers – 75% of all saved Pins now come from business boards.
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