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the latest rumors point to Samsung staying with two models of Galaxy handsets, with the presumptively named S8 Edge, and a vanilla flat-screened Galaxy S8.

Samsung Galaxy S7 Edge (image: Ewan Spence)

On the opposite side of the argument, a vanilla Galaxy S8 offers a number of competitive advantages.

Much as Samsung wants to push innovation, for many who just want 'a phone that works' the curved screen of the S6 Edge and S7 Edge leaned too far towards fashion and away from practicality. The screens catch many more reflections, and with no 'guttering' option in the TouchWiz UI, information at the edge of the display can become distorted. To highlight one example, watching an HD video with the top and bottom curving away from you is not a comfortable experience. The vanilla flat screened models are better workhorse devices.

With the Note 7 no longer available as an enterprise device, being able to offer a suitable replacement is one more objective that the S8 family will have to accommodate. Given the edged variant of the S8 is expected to command a hefty price premium, the lower price of the vanilla model should allow Samsung an easier route to the enterprise market.

Finally, it offers Samsung the chance to continue using the 'Edge' branding which has proven attractive to many. Not only is the Samsung S8 Edge a clear statement on what to expect and an easy upsell for owners of the S6 Edge coming to the end of their two-year contracts, it also drops the word 'Galaxy' from the brand. If there are still negative feelings after the Galaxy Note 7 debacle then the S8 Edge will have a little more distance from the problems of last year.

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Source: Oracle

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There is a page named "Oracle" on Wikipedia

  • software company, see Oracle Corporation. For other uses, see Oracle (disambiguation). In classical antiquity, an oracle was a person or agency
    20 KB (2,840 words) - 10:44, 1 January 2017
  • An oracle was usually a priest or a priestess through whom the gods were supposed to speak or prophesize. Oracle may also refer to: Oracle (software
    4 KB (431 words) - 20:23, 11 December 2016
  • Oracle Corporation is an American multinational computer technology corporation, headquartered in Redwood Shores, California. The company primarily specializes
    84 KB (8,574 words) - 03:27, 28 December 2016
  • Oracle Database (commonly referred to as Oracle RDBMS or simply as Oracle) is an object-relational database management system produced and marketed by
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  • parts... Oracle sells many functional modules which use the Oracle RDBMS as a back-end, notably Oracle Financials, Oracle HRMS, Oracle SCM, Oracle Projects
    11 KB (1,027 words) - 15:05, 6 January 2017
  • computing machines sold by Oracle, see Oracle Corporation § Hardware. In complexity theory and computability theory, an oracle machine is an abstract machine
    11 KB (1,776 words) - 03:36, 14 December 2016
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    6 KB (767 words) - 20:31, 15 December 2016
  • by Oracle Cloud and Oracle Engineered Systems such as Oracle Exadata and others. Potential users can freely download Oracle Linux through Oracle's E-delivery
    25 KB (2,036 words) - 21:05, 4 January 2017
  • Oracle Team USA is an American yacht racing syndicate initially formed to compete for the 2003 America’s Cup. They competed again in the 2007 event before
    13 KB (1,418 words) - 11:32, 31 August 2016
  • Oracle bone script (Chinese: 甲骨文) was the form of Chinese characters used on oracle bones—animal bones or turtle plastrons used in pyromantic divination—in
    23 KB (3,084 words) - 08:48, 14 December 2016
  • be confused with Oracle VM VirtualBox. Oracle VM Server for x86 is the server virtualization offering from Oracle Corporation. Oracle VM Server for x86
    4 KB (372 words) - 22:26, 10 May 2016
  • The Legend of Zelda: Oracle of Seasons and The Legend of Zelda: Oracle of Ages are two action-adventure games in the Legend of Zelda series, developed
    41 KB (4,678 words) - 14:45, 29 December 2016
  • Oracle Application Express (abbreviated APEX, previously named Oracle HTML DB) is a web-based software development environment that runs on an Oracle
    24 KB (2,037 words) - 22:01, 5 January 2017
  • Oracle bones (Chinese: 甲骨; pinyin: jiǎgǔ) are pieces of ox scapula or turtle plastron, which were used for pyromancy – a form of divination – in ancient
    30 KB (4,329 words) - 19:37, 16 December 2016
  • The Oracle is a fictional character in The Matrix franchise. She was created by The Wachowskis, and portrayed by Gloria Foster in the first and second
    12 KB (1,560 words) - 01:32, 12 December 2016
  • Oracle WebCenter is Oracle's portfolio of user engagement software products built on top of the JSF-based Oracle Application Development Framework. There
    12 KB (1,461 words) - 16:41, 22 December 2016
  • Oracle Multimedia (formerly Oracle interMedia from versions 8 to 11g), is a feature available for Oracle databases, which provides multimedia utilities
    4 KB (241 words) - 20:32, 6 February 2016
  • The Internet Oracle (historically known as The Usenet Oracle) is an effort at collective humor in a pseudo-Socratic question-and-answer format. A user
    8 KB (1,136 words) - 11:31, 22 August 2016
  • Oracle Reports is a tool for developing reports against data stored in an Oracle database. Oracle Reports consists of Oracle Reports Developer (a component
    3 KB (237 words) - 02:10, 15 June 2016
  • computing, Oracle SOA Suite is a part of the Oracle Fusion Middleware family of software products. Features include deploying, and managing SOAs. Oracle SOA
    3 KB (357 words) - 16:35, 22 October 2015
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D.J. Koh, president of mobile communications business at Samsung Electronics, speaks during a showcase to mark the domestic launch of the Samsung Galaxy Note7 in Seoul (Photo: Jung Yeon-Je/AFP/Getty Images)

In terms of marketing and messaging, I still think that Samsung should go 'all-in' on one design of the Galaxy S8 - if the edge is good enough then it should be for everyone. In that regard the Note 7's lack of a vanilla option was an aggressive move that I welcomed.

Yet launching two models for the S8 family makes more corporate sense. Samsung needs to have a successful launch after the Note 7, it needs to appeal to as wide a range of customers as possible to make up for the lost sales of the phablet, and it needs to retain a foothold in the enterprise market.

It has proven that it can ship two 'S' models previously to critical and commercial success, it has the back-end knowledge of dealing with vast numbers of different models and SKU's and it has the experience of managing a lunch with two distinct models.

I can see the attraction of a Galaxy S8 and an S8 Edge.

Play Video

Now read about the important feature that could be missing from the S8 family...

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JAN 6, 2017 @ 08:25 AM 43,331 VIEWSThe Little Black Book of Billionaire SecretsNew Galaxy S8 Leak Highlights Samsung's Surprising Design Choice

Ewan Spence ,  


I look at the impact of  mobile technology and online media.  

Opinions expressed by Forbes Contributors are their own.

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For a long time the expectation has been that Samsung would switch to a single model of the Galaxy S8, and this model would echo the S6 Edge and S7 Edge with the two long edges curving into the edge of the device. The curved screen is seen as Samsung's 'key physical attribute' by many and helps the Galaxy devices stand out in the crowded retail market.

The two previous generations of flagships have also provided 'vanilla' handset options with flat screens - the Galaxy S6 and Galaxy S7 - although the release of the Galaxy Note 7 in Q3 last year (fiery issues notwithstanding) saw a single model with only curved edges. Putting the focus on a single design emphasises the message of innovation that Samsung always loves to push, it reduces the complexity of shipping multiple SKUs, and it removes the dangers of overestimating demand of one design over the other.


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