The acronymSEO stands for Search Engine Optimization. SEO is all about being found, i. e. about the contents of one‘s published web site, idea, or work being available and accessible to a prospective person or party by means of modern search engines. Myriads of content providers establish platforms throughout the Web, and want to be found by prospective customers. Instead of solely relying on eventually being found by their clients, many service providers also direct their efforts towards acting proactively by attracting visitors to their respective honey pots. Once this goal has been achieved, they try to make the best out of the situation by keeping the visitor attracted, refining their marketing strategies as they go.
is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search. news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches.