The acronym SEO stands for Search Engine Optimization. SEO is all about being found, i. e. about the contents of one‘s published web site, idea, or work being available and accessible to a prospective person or party by means of modern search engines. Myriads of content providers establish platforms throughout the Web, and want to be found by prospective customers. Instead of solely relying on eventually being found by their clients, many service providers also direct their efforts towards acting proactively by attracting visitors to their respective honey pots. Once this goal has been achieved, they try to make the best out of the situation by keeping the visitor attracted, refining their marketing strategies as they go.
