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Pinterest is also reporting that:

  • 70 million of their users are US-based, with 80 million are outside the US
  • 40% of new sign-ups are now men
  • Over 50% of all Millennials in the US are now on Pinterest

Those are some compelling stats, reflective of the ongoing efforts of the Pinterest team. 

the platform has improved its buyable pins (there are now more than 60 million buyable Pins on the site) and added advanced image search capabilities, while also upgrading their mobile app and providing new advertising options like remarketing and custom audience tools
Pinterest moving away from being a ‘social’ network and more towards an eCommerce solution. That’s not a bad thing, but the focus of the platform is, over time, drifting further away from the social element and more towards facilitating consumer interaction with brands. That shift is also evident in the numbers – 75% of all saved Pins now come from business boards.