How to Run a Successful Social Media Marketing Campaign
Social media marketing is the process where a business owner, such as yourself, uses the power of sites like Facebook, Twitter and Tumblr to promote your brand or products. Because traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site via a search engine query. Another important benefit of traffic from social media is that it is essentially free or relatively low cost compared to other forms of traffic generation. However, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail. In order to execute a successful social media marketing campaign, the business owner should review this list of traits that define a successful campaign.
EditSteps
1What does your audience want? If you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company.You can structure your promotional activities around your findings.
2Post regular, useful or entertaining updates.
3Build relationships. As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power. You can build these relationships by posting updates that users actually want to read, not just a never ending stream of sales pitches. Use your updates to inform, entertain and address the needs of your customers. Open up a two-way conversation with them via the comments sections and message boards that many social media sites include. These relationships build credibility and help keep your company in the mind of the reader.
4Forget about going viral. Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet. This posting will often find itself on dozens of different sites. Some even make their way onto television news, and they will more than likely spawn many parodies and response postings. A piece of viral content can be a gold mine, albeit a short lived one, for the poster. However, determining whether or not something will go viral is like trying to write on water. Millions of dollars have been wasted by companies both big and small trying to create something that will go viral. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.
5Maintain a consistent message. This is where a social media manager or the hiring of an SEO services company comes in really handy. When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences. The voice you choose for Facebook will not work on Reddit or Tumblr, and many business owners do not have the experience or the time to learn the local lingo of all the various social media outlets. If you do not have the budget for an SEO services company, then it is best to limit yourself to the social media sites that you are comfortable writing for. Many website communities are rude, if not outright hostile, to someone who shows up and obviously has no interest in the site other than posting their own promotional material.
6Participate in the community. As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. The users of these sites can spot marketers a mile away, usually because the marketer does nothing more on the site than post information about various products. In order to gain trust (and followers) within one of these communities, you must be willing to participate as well. This is usually done in the form of commenting on the postings of others and the sharing or re-sharing of posts that have absolutely nothing to do with marketing or consumerism. If you choose to hire an SEO services company, it will have a person or a team of people who are dedicated to maintaining community involvement on your behalf.
7Be careful of what you post. In the rush to get new postings out the door, it is often tempting to skip editing, proofreading and screening of the content. However, this is a very dangerous game. Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers. Even a simple spelling error can turn an innocent post into a racial slur, so it is imperative that you screen, edit and proofread all content before posting it.
8Attract the public's attention.
9Sales promotion in fact is the process of self-promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".
10Alongside social media, there are other ways to promote your business on the Internet.
11Raise awareness inside and outside of the Internet. Use a variety of promotions to strengthen people's interest, such as drawings, coupons and discounts. Advertising in the real world will help if you can afford it within your budget!- 12Make sure that you personalize your social media pages.shows how hands-on you are about this aspect of your business because it gives them the impression you can handle them in the same manner. It is not always advisable to copy someone else's social media strategy, but it would be better if you do it your own way by taking ownership and personalizing your website, it will be enable you to engage in conversation with potential customers.
Reader Questions and Answers
EditTips
- By using these social media marketing ideas and tips, you are now armed with the basic information you need to run a successful campaign. However, this is a lot of work for one person, particularly a busy business owner, to try to do alone. If the workload is overwhelming, then consider hiring an SEO services company to take on some, if not all, of the work for you.
EditWarnings
- Do not underestimate the power of social media, it can be an effective tool to promote your product, but it may also be damaging to your brand if not properly used. These are the things that you need to avoid when utilizing social media:
- Vaguebooking - Stop beating around the bush just to get attention, be clear and concise about your post. A lot of people finds vaguebooking very annoying. You don't want to end up on potential customer's spam or junk folder right? Be creative and relevant.
- Hijacking Hashtag - Remember when Kenneth Cole hijacked the #Cairo hashtag to promote his new spring collection, it was totally unrelated as people were dying during that time and he used the hashtag to get his tweets out there more frequently.
- Buying follower and likes - Surely paying for advertising may generate traffics or leads to your website, but it doesn't mean that you have to buy followers on tweeter and likes on Facebook. This method does not provide you quality audiences, they really would not care whatever you post, there will be no engagement and eventually they will diminish sooner than you expected.
EditRelated wikiHows
Article Info
Categories: Marketing
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WARNING! The price is going up soon. If you come don't take action now, you will end up paying more for this...
It would be easy to charge $97 for the video training alone, but you get much more than that with our 3-Part Facebook Group traffic system.
In addition to the step-by-step video training, you get TWO custom software tools that will save you time and get you more clicks and more traffic.
We could have made these software tools upgrades to the video training, but we wanted to make sure you have everything you need to quickly get traffic and make money.
Although we will likely raise the price in the future, you have a limited opportunity to get your hands on the training and the two software tools at a big discount...
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To your success!
- Mike from Maine & Brett Rutecky
P.S. - We've compiled the most frequently asked questions about this powerful training...
FREQUENTLY ASKED QUESTIONS
What's this all about?
Group Traffic Profits is a complete, 3-part system for getting hordes of high-quality FREE traffic from Facebook Groups.
(To be clear, it's like no other Facebook Groups training you’ve seen before)
What exactly do I get?
PART #1 - EASY-TO-FOLLOW TRAINING
This shows you how to get traffic fast with the Group Traffic Profits system. No turns are left unturned, and everything inside is based on what’s actually working right now.
PART #2 - IMAGE MAKER PRO SOFTWARE
Easily make professional-quality, viral images for Facebook... This easy-to-use software comes with hundreds of great images, clipart, and templates, so it's ready-to-go right away... Everything inside is "drag and drop" easy, so you don't need any design skills or technical abilities to crank out awesome images in no time... Save hundreds of dollars when compared to hiring a graphic designer to create your Facebook image posts Plus, no more waiting days for a designer to get back to you... you'll have attractive posts with stunning images and graphics ready to go in minutes
PART #3 - FB LINK POST 2.0 PLUGIN
This is the UNRELEASED version of Brett's popular FB Link Post software (no one has this but us... until now).
Make your entire post graphic clickable, instead of just the small text link... That means, more clicks and a lot more traffic Your posts are far more likely to go viral bringing you even more traffic (and sales) Get click statistics on all of your link posts so you can see what's working and what can be improved Manage all your posts from one convenient dashboard that saves you time and gives you even more flexibility
Is it newbie friendly?
Yes, you don't need any prior experience or "tech" skills to get started with this. It works for ANYONE that plugs-into our simple system for success.
Do I need any money to do this?
Other than the small investment in Group Traffic Profits, you don't need any money to do this. This is all about getting tons of FREE traffic that you can quickly monetize into hundreds or even thousands of dollars each week.
Does this work for any niche?
Yes. This will work in any niche where you can sell something.
Can I promote affiliate products with this?
Of course. We show you EXACTLY how we're doing this to make hundreds of dollars per post that we make in our groups and how you can do the same.
What about my own product?
This will work for your own products as well.
What about eCom?
Yes, it also works for selling physical products...
It pretty much works for selling just about anything.
How long does it take to get this setup the right way?
Not long. We'll show you how to have your group up and running as soon as today. The included software will help you get your following built up quickly and then maximize your profits from your posts in your group.
This is a complete system for getting going and making money as quickly as possible with Facebook groups.
How much for instant access?
Although we plan to make Group Traffic Profits available for purchase after the short, 3-day launch, the price will be much higher. Today, you can get your hands on this 3-part traffic system for a big discount by clicking the button below.
Is there a guarantee?
Yes. You get 14 days to put this system to the test with no risk and make sure it's for you.
How do I get instant access?
Group Traffic Profits is a complete, 3-part system for getting hordes of high-quality FREE traffic from Facebook Groups.
(To be clear, it's like no other Facebook Groups training you’ve seen before)
What exactly do I get?
PART #1 - EASY-TO-FOLLOW TRAINING
This shows you how to get traffic fast with the Group Traffic Profits system. No turns are left unturned, and everything inside is based on what’s actually working right now.
PART #2 - IMAGE MAKER PRO SOFTWARE
Easily make professional-quality, viral images for Facebook... This easy-to-use software comes with hundreds of great images, clipart, and templates, so it's ready-to-go right away... Everything inside is "drag and drop" easy, so you don't need any design skills or technical abilities to crank out awesome images in no time... Save hundreds of dollars when compared to hiring a graphic designer to create your Facebook image posts Plus, no more waiting days for a designer to get back to you... you'll have attractive posts with stunning images and graphics ready to go in minutesPART #3 - FB LINK POST 2.0 PLUGIN
This is the UNRELEASED version of Brett's popular FB Link Post software (no one has this but us... until now).
Make your entire post graphic clickable, instead of just the small text link... That means, more clicks and a lot more traffic Your posts are far more likely to go viral bringing you even more traffic (and sales) Get click statistics on all of your link posts so you can see what's working and what can be improved Manage all your posts from one convenient dashboard that saves you time and gives you even more flexibilityIs it newbie friendly?
Yes, you don't need any prior experience or "tech" skills to get started with this. It works for ANYONE that plugs-into our simple system for success.
Do I need any money to do this?
Other than the small investment in Group Traffic Profits, you don't need any money to do this. This is all about getting tons of FREE traffic that you can quickly monetize into hundreds or even thousands of dollars each week.
Does this work for any niche?
Yes. This will work in any niche where you can sell something.
Can I promote affiliate products with this?
Of course. We show you EXACTLY how we're doing this to make hundreds of dollars per post that we make in our groups and how you can do the same.
What about my own product?
This will work for your own products as well.
What about eCom?
Yes, it also works for selling physical products...
It pretty much works for selling just about anything.
How long does it take to get this setup the right way?
Not long. We'll show you how to have your group up and running as soon as today. The included software will help you get your following built up quickly and then maximize your profits from your posts in your group.
This is a complete system for getting going and making money as quickly as possible with Facebook groups.
How much for instant access?
Although we plan to make Group Traffic Profits available for purchase after the short, 3-day launch, the price will be much higher. Today, you can get your hands on this 3-part traffic system for a big discount by clicking the button below.
Is there a guarantee?
Yes. You get 14 days to put this system to the test with no risk and make sure it's for you.
How do I get instant access?
Click The Button Below Now For
Instant Access To Group Traffic Profits...
Instant Access To Group Traffic Profits...
WARNING! The price is going up soon! If you do not take action now, you will end up paying more for this...
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