The Kindle ebook market is unfortunately ridden with low quality SEO books that are usually platforms for selling something else and read more like marketing spam than quality technical writing. That's not the case here thankfully and the author quickly addresses the aims of the Google indexing methodology and the logical steps to take advantage of their algorithm to promote your site. As the books
affirm multiple times, SEO is neither rocket science nor a magic trick - rather it's a painstaking, time-consuming, step-by-step process that combines content production, keyword research and learning how to use all the tools available.
This is a casually written, fast read that contains the most important information about improving your website rankings in the post-Panda/Penguin era. The reader will need some basic technical knowledge and understanding of web technologies in general since the author tends to get straight into the detail rather than spending ten pages on how to navigate Software. Personally, I find this refreshing though I know some readers will prefer more hand-holding. Still, if you want fast access to the most current SEO strategies, this is a great place to start.
Disclosure: I received a complimentary review copy from the author.