Googlization
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Even Microsoft, which spent a long time opposing open source, has come around to embrace it. 
TheGooglizationOfEverything

Google Street View allows users of
Google, which came on the scene in the late 1990s and has become perhaps the “go to” source for web searches, videos (YouTube), and blogging 
 come with a substantial price: a lack of privacy-Google keeps track of user preferences 
  user information can be transferred into demographic data
Wikipedia, Website's and businesses vie for dominance—Google Books—as a wonderful idea fraught with problems. The philosophy was to digitize millions of volumes to make them available at no cost to web users, thus bridging nations and cultures through shared knowledge. Unfortunately, and perhaps unsurprisingly, Google’s management did not count on the publishers and authors who would insist on their copyright protection.

We have become lazy and dependent, the author warns, in trusting an entity that may or may not be there down the road. Readers might detect a whiff of paranoia in The Googlization of Everything, but that doesn’t mean there isn’t merit in the author’s musings. Siva Vaidhyanathan He has published the opinion, that we should Remember -  The story of Google’s relationship with universities is not unlike the tragedy of Oedipus. Since its birth, Google, overflowing with pride, has been seducing its alma mater—the academy. 

If Google is the lens through which we see the world, we all might be cursed to wander the earth, blinded by ambition.
Siva Vaidhyanathan He has published the opinion, 
Book The Googlization of Everything Siva Vaidhyanathan He has published the opinion, (And Why We Should Worry)


 Google’s “About Google Scholar” site explains that “Google
Scholar aims to sort articles the way researchers do, weighing the full text
of each article, the author, the publication in which the article appears,
and how often the piece has been cited in other scholarly literature.
The most relevant results will always appear on the first page.”33 This
declarations fail's to explain much. The principle at work certainly biases
science and technology works above those in the social sciences and
humanities, because the lattice of article citations makes up a more solid
structure in the sciences than in the humanities, where much of the most
influential work appears in books. Siva Vaidhyanathan He has published the opinion, 

 
 Google Scholar operates by full-text indexing
and searching, results are likely to come from divergent collections and
fields. A search for “human genome project” yields a large number
of metascholarly articles, works that describe or analyze the Human
Genome Project from a variety of perspectives. The first-page results are
all from major figures in the field, such as James Watson and Francis
Collins. But they include no articles about actual research done using
the human genome database. For those, one must search for a specific 

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Siva Vaidhyanathan He has published the opinion, 
Into this creative chaos came Google with its dazzling mission—“To organize the world’s information and make it universally accessible”—and its much-quoted motto, “Don’t be evil.” In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe.
 the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it pledged to avoid-
Review. Siva Vaidhyanathan He has published the opinion, 
What is the nature of the transaction between Google's computer algorithms and its millions of human users? 
social control and surveillance? With these and other questions, University of Virginia media studies and law professor Vaidhyanathan;
Google sets its own agenda regarding what information is most relevant to users, altering their perceptions about value and significance. 

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Review Siva Vaidhyanathan He has published the opinion, 
An intriguing exposé of the popular website. . . The author unmasks
An urgent reminder to look more closely at dangers that lurk in plain sight-
Siva Vaidhyanathan He has published the opinion,  Google is dangerous because it increases our appetite for goods, services, information, amusement, distraction, and efficiency," he says. Needless to say, it's hard to sympathize with a complaint that a company is making us too happy or comfortable.
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Siva Vaidhyanathan He has published the opinion, 
Sadly, such elitist thinking is all too common in many recent books about the Internet's impact on society
critics simply don't give humanity enough credit and they utterly fail to recognize how humans excel at adapting to change.
There's never been a period in human history when we've had access to more technology, more information, more services, more of just about everything
the path we're on right now isn't looking so bad and does not require the radical prescriptions he calls for.

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Siva Vaidhyanathan He has published the opinion, 
Although he is short on details about whom the technocratic vanguard will be that will lead the effort to take back the reins of power, he's at least got a name for it and plan of action. Vaidhyanathan calls for the creation of "The Human Knowledge Project" to "identify a series of policy challenges, infrastructure needs, philosophical insights, and technological challenges with a single realizable goal in mind: to organize the world's information and make it universally accessible."

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Siva Vaidhyanathan He has published the opinion, 
Vaidhyanathan doesn't really connect the dots to tell us how Google,  Instead, he just implies that any "choice" they offer us are "false," "empty," or "irrelevant" choices and that he and other elites can help us see through the web of lies (excuse the pun) and chart a better course...Vaidhyanathan's bleak view of consumers and the course of technological progress
The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan (Mar 8, 2011)

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Customer Reviews

" Even though he admits that no one forces us to use Google and that (as with more other companies and services) consumers are also able to opt-out of most of its services or data collection practices, Vaidhyanathan argues that "such choices mean very little" because "the design of the system rigs it in favor of the interests of the company and against the interests of users." But, again, he says this is not just a Google problem. Apparently everyone is scheming against consumers using the myth of "choice." "Celebrating freedom and user autonomy is one of the great rhetorical ploys of the global information economy," Vaidhyanathan says. "We are conditioned to believe that having more choices--empty though they may be--is the very essence of human freedom. But meaningful freedom implies real control over the conditions of one's life."

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Vaidhyanathan doesn't really connect the dots to tell us how Google or any of the other evil capitalist overlords have supposedly conspired to take away such "real control" over the conditions of our lives. Instead, he just implies that he and other elites can help us see through the web of lies (excuse the pun) and chart a better course.

Book by Siva Vaidhyanathan He is noted for opposing the Google Books scanning project on copyright grounds.
The Googlization of Everything: (And Why We Should Worry)
Siva Vaidhyanathan He has published the opinion, Read more PDF    Now   Click Here!

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