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1.  Trends:
The Trend is Your Friend.
A trend is anywhere money is flowing in the economy, not just for a few years, but for decades.  The longest and fastest growing trend is anti-aging, both on the inside and the outside.  Not only are baby boomers demanding products/services and technologies that make them look younger and feel better longer, those in their 20′s – 40′s are demanding the same products.  This is a very unique, time in history.  The time where several generations and demographics all share the same desire; to maintain or regain their youth.