Transcript
English (Automatic Captions)
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ebooks and short reports are extremely
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valuable and can be used in a variety of
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ways to generate income over time or
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instantly so it all depends on how you
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do it you can do either directly or
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indirectly but there are many different
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ways to use them to profit so in this
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short video I'm going to go over kind of
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a high level of what I did to get my own
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business started many years ago about a
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decade ago I got my business started
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with ebooks and short reports and I grew
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it to the point to where I was full-time
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internet marketer and Beyond and then I
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started and then I took my business and
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started expanding from there but this is
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what I'm going to explain in this video
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will help anyone who's struggling to get
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their business going to you know really
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to get it to multiply to the income to
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multiply and turn into something
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substantial again this is a high-level
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overview I'm not going to get into every
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single little detail but it's really not
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that complex of a system and hopefully
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I'll be able to portray that in the
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right way so first off what I did when I
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first started I was in a few niches
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wasn't really going anywhere i was
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working to get more traffic to my site
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every day you know i get some traffic
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and then i'd worked to get some more
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traffic and work to get some more
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traffic and it was like I was constantly
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fighting an uphill battle then I
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realized there's a lot of value in
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building a list you know they say the
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money is in the list and they're very
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right there's money and other things too
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but building an email list is extremely
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extremely valuable and that's how many
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many internet marketers most internet
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marketers have gotten to where
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successful you know guru type internet
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marketers got to where they are and it's
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with an email list so I realized that
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and then I realized well how am I going
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to build this list you know I would put
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up just join my newsletter or something
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like that wouldn't get many opt-ins if
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any I would try a few different things
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you could try something like this as you
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can see here this is just giving away
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free tips this can work in some niches
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and some niches it won't won't be that
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effective but I realize you know giving
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away a free report really can add
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you so so I wrote up a few reports and a
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few niches I started to get some opt-ins
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so the first thing I did was used just a
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short report to build an email list and
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I did that in two different ways i
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created squeeze pages for each report as
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you can see here so in this case instead
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of this picture of the the lady here it
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would be a report cover that would be
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showing up here and this exact squeeze
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page and the sales page i'm about to
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show you here in a few minutes come with
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all orders at hands-off ebooks calm so
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you can get access to that and this is
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just a simple squeeze page you don't
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need to have anything extravagant
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something professional and clean and the
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most important thing though was my angle
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I would find that if I didn't put much
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thought into the the heading here this
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is the heading the angle you know who
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exactly am I targeting what exactly what
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need a my meeting with this report I
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would just throw out some reports I just
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have somebody right one or two here and
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there and just kind of throw them how
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they wouldn't put much thought under the
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heading the angle and they wouldn't do
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very well if they get anything at all
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and I realized that the heading and the
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angle you know what exactly what need am
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I trying to meet here was extremely
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extremely important I found that if i
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hit the right need if i hit the right
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angle I could get thousands and
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thousands of people to opt-in to receive
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that report and if I hit the wrong angle
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to the same audience I would get very
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little if any people to opt-in so I
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found that the angle was extremely
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extremely important with this and so
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once I got a good angle I realized okay
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I'm in this niche and okay so you know
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you could just sit down and make a list
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what are some of the things that people
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in this niche struggle with or what what
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would they really like to read about
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what would really help them or you know
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depending on the net just whatever the
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niche is what are the people interested
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in what are they hungry for what do they
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want and go from there and decide what
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kind of a report what your report is
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going to be about decide based off that
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that is what will make a successful
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report or ebook before they ever even
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read it
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will be the angle that you go after the
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heading on that squeeze page or sales
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page whatever it is it all comes down to
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that angle so that applies to both the
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squeeze pages using these to build your
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list and also selling them which we'll
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get into here in a minute the number one
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thing in both cases is the heading and
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your angle so what are you helping them
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with what angle do you have that's very
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very very important I can't say that
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enough I can't stress that enough if you
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don't get anything out of this video get
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that that the angle the heading who your
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audience is what you're helping them
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with that is more important than
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anything so once you have that though if
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you get a good one you get a good angle
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you get a good heading you can really
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build a list like this just get a
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squeeze page like this get it built out
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to where they put in a name and email
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once they do they receive and the ebook
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free after they confirm their email
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after they receive the confirmation
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email confirm then they receive the
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Thank You page which has a link to their
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PDF and then you can also send an
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immediate instant email out to them so
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they have a link to it in their email as
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well okay so you do that and then also
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if you have a blog which hopefully you
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do have a blog in that same niche you
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can add a opt-in form to the sidebar
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they're giving away the same report you
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can say use the same image in the
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sidebar use the same heading the short
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heading there to catch them and build
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your list that way you can also use a
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pop-up pop-ups are really good depending
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on the niche some niches the
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demographics that people think it's
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annoying or whatever some niches it
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works just fine many niches the popups
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fine a lot of people will say it's
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annoying and it might be a little
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annoying but it works in most niches so
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pop-ups sidebar opt-in forms squeeze
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pages all very very very effective in
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building that list so that's the very
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first thing I highly recommend anyone do
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in any niche almost any niche is to
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build a list just you know write up a
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short report or order a short report get
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it done get a nice professional
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nice-looking graphic up there and start
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building that list
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okay so and then just all that work that
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you've been doing to try to get traffic
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now that's going to work for you in
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multiplying that traffic because a
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percentage of those people who you do
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get there from social media and from you
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know wherever you're getting your
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traffic will start to even if it's just
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a couple people a day I mean it will
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start to those people will start to be
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added to that list if you get the right
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angle and that will multiply and then
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every time you have a new post or
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whatever you're sending it out you're
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broadcasting it out to your list as well
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which is going to cause a big spike in
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your traffic and I would just continue
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to grow continue to go grow continue to
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grow as you work to get the traffic to
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your site even if it's a small number
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now you don't have to work to get
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hundreds and thousands of people to your
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site every day now you can just keep on
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working as long as they're getting a few
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people a day over time it's going to
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continue to multiply continue to
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multiply even if your work for traffic
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generation doesn't continue to multiply
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that will so that's the key there and
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then once you have that then you can
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start selling directly so Amazon
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obviously right here we pull this over
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for you you can see we have our camping
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e-book on Amazon here and that's real
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easy to do to get it up on Amazon start
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selling that and you can make a decent
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amount of money even at a low price tag
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so a good thing to do is keep it down
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that like 99 cent to start off once you
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start getting reviews and you get a few
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reviews on it you get a handful 5 or 10
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reviews then bump the price up to like
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299 and you do that wash rinse and
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repeat just keep on doing that and you
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can make a good deal of money doing that
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but then you sell to your list so
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whenever you're selling to your list
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probably don't want to sell through the
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actual amazon you in it really all
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depends on the niche i mean in some
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niches you'll you'll want to do that and
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that's going to bump up your reviews
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it's going to help you out i'm in many
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cases like internet marketing i'm not
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going to sell an e-book to internet
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marketers through Amazon I'm just
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I'm going I'm going to do it directly
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and I'm not even going to sell it
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through Amazon I'm going it's going to
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be a higher priced item because it's
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more valuable in this niche an e-book is
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much more valuable than 2 dot 99 cents
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I'm going to sell it directly so i'm
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going to set up a cell's base obviously
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this is camping not internet marketing
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but just to give you an idea i'm going
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to get a nice-looking sells page like
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this is actually a pretty basic sales
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page but you have graphics inst a couple
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graphics here and there and the ebook
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cover just live-ins it all up and i'm
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going to sell it that way so now i can
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get my new ebook set up on my cells page
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and then i can send this link out to my
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list which i generated with my free
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reports so as you can see you know as
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you continue to just drive traffic even
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if it's a little bit those leads
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continue to multiply and multiply and
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multiply and multiply and then the more
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they multiplied the more other separate
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ebooks are going to write and or order
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have someone else write and sell to that
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list and then all of the people who buy
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that ebook you're going to collect their
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name and email and those are even higher
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quality leads they're going to be added
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to your list and that's going to
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continue to increase and increase an
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increase so as you can see your work
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stays the same but the results multiply
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them and that's how it works and that's
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the goal and that's what I've done over
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the years and it works very well it all
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comes down to that heading what need are
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you fulfilling what is your angle what
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are you helping people with are you
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really helping them do they care do they
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want this do they want this information
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find that out find out what they want
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find out how you can help them find out
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what the right angle is and you will
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find success with this method and
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internet marketing people people want to
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learn how to rank in Google they want to
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learn how to make money with adsense
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they want to know how to make money
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selling ebooks you know like this make
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they want to make money so if you have a
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good angle like that and you have
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quality to provide them you can actually
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show them how to make money then your
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ebooks going to sell and then you can
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also there's also other ways other
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things that you can do with ebooks what
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I've explained so far has been the most
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profitable for me
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me but there are some people who make
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money in different ways I've had a
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little success building links with PDF
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so just have just a small PDF written
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something with good quality and you can
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go to places like scribd scr IBD com you
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can upload your PDF for free you can go
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to slideshare net and you can upload
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your PDS for free and PDFs do get
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indexed in the search engines so those
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links that you have embedded in your
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PDFs will get indexed and counted as
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backlinks and depending on you know how
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you do it where you're sharing it I'm it
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can result in some good traffic as well
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and it can increase your exposure so it
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really all depends on your business
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model your niche and several other
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factors but that can be profitable as
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well and then one last method that I've
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done I've had a little success here and
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there depending on the nits I've been in
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several different niches and in some
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niches I had no success and some niches
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I had a decent amount of success doing
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this but you can also just write a
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report just maybe a short report and
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embed affiliate links or links to your
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own products etc in there and then
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you're just giving away the direct link
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directly to the PDF and you're profiting
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from the affiliate cells that are made
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through the e-book or the direct sales
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to your other products etc and that can
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work it really in many cases you need
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quite a bit of traffic for that really
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to be worth it but really depending on
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your niche it really depends on several
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different circumstances on whether that
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makes sense to do that or not but it can
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be profitable so I hope that helps
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that's what I've done over the years to
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make a pretty substantial amount of
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money just with the same amount of work
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generating traffic even if it's just a
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little bit of traffic doing that will
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help the results to multiply while your
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work is about the same
Published on Jan 4, 2015
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