Global Trends
e-commerce market share of 80% in China. In 2014, there were 600 million Internet users in China (twice as many as in the US), making it the world's biggest online market. China is also the largest e-commerce market in the world by value of sales, with an estimated US$899 billion in 2016.
==>
Recent research clearly indicates that electronic commerce, presently shapes the manner in whlarger players in the electronic commerce market with time progress. Specifically, research shows that e-commerce market is expected to grow to over $20 billion by the year 2020... will chang the way that people shop for products.
==>
The e-commerce market has also gained much popularity among the western countries, and in particular Europe and the U.S. These countries have been highly characterized with consumer-packaged-goods (CPG). However, trends show that there are future signs of a reverse. Similar to the
==>
The e-commerce market has also gained much popularity among the western countries, and in particular Europe and the U.S. These countries have been highly characterized with consumer-packaged-goods (CPG) (Geisler, 34).
==>==>==>
However, trends show that there are future signs of a reverse. Similar to the GCC countries, there has been increased purchase of goods and services in online channels rather than offline-
==>==>==>
India has an Internet user base of about 460 million as of December 2017.[53] Despite being ==>==>
India third largest user base in world, the penetration of Internet is low compared to markets like the
United States, United Kingdom or France
but India is growing at a much faster rate, adding around 6 million new entrants every month.
==>
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.
==>
The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.
==>==>==>
==>==>==>
The future trends in the GCC countries will be similar with that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the manner in which customers make purchases is similar in countries from these two regions. For ==>
instance, there has been an increased usage of smartphones which comes in conjunction with an increase in the overall internet audience from the regions. Yuldashev writes that consumers are scaling up to more modern technology that allows for mobile marketing.
==>
However, the percentage of smartphone and internet users who make online purchases is expected to vary in
==>
the first few years. It will be independent on the willingness of the people to adopt this new trend (The Statistics Portal). For example, UAE has the greatest smartphone penetration of 73.8 percent and has 91.9 percent of its population has access to the internet.
==>
On the other hand, smartphone penetration in Europe has been reported to be at 64.7 percent (The Statistics Portal).
==>
Regardless, the disparity in percentage between these regions is expected to level out in future ==>
because e-commerce technology is expected to grow allowing for more users.
==>
The e-commerce business strategies to ensure sustainability and consumer will raise the environmental and social standards factors the success of the e-commerce market in countries.
==>
==>
These measures, for example, an adoption of sanctions will make it difficult for companies to enter the e-commerce market while lenient sanctions will allow ease of companies.
As such, the future trends between GCC countries and the Western countries will be independent of these sanctions... These countries need to make rational conclusions in coming up with effective sanctions.
==>
The rate of growth of the number of internet users in - countries has been rapid – in 2015. A significant portion of the e-commerce market comprises people in the 30–34 year age group.
==>
Egypt has the largest number of internet users-
==>
E-commerce has become an important tool for small and large businesses worldwide,
not only to sell to customers but also to engage them-
==>
In 2012, e-commerce sales topped $1 trillion for the first time in history,
==>
Mobile devices are playing an increasing role in the mix of e-commerce,
this is also commonly called mobile commerce,
or m-commerce.
In 2014, one estimate saw purchases made on mobile devices making up 25% of the market by 2017.
==>
For traditional businesses, one research stated that information technology and cross-border e-commerce is a good opportunity for the rapid development and growth of enterprises. Many companies have invested an enormous volume of investment in mobile applications.
==>
The DeLone and McLean Model stated that three perspectives contribute to a successful
1.) e-business: information system quality,
2.) service quality, and users' satisfaction.
3.) There is no limit of time and space-
==>
there are more opportunities to reach out to customers around the world, and to cut down unnecessary intermediate links, thereby reducing the cost price, and can benefit from one on one large customer data analysis, to achieve a high degree of personal customization strategic plan, in order to fully enhance the core competitiveness of the products in company.
==>
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a preferable way to promote consumer goods than static photos, and some
==>
brands like Sony are already paving the way for augmented reality commerce.
==>
Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.
==>The Age Of Digital Commerce<==
==>Impact on markets and retailers
Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.
Security is a primary problem for e-commerce in developed and developing countries. E-commerce security is protecting business' websites and customers from unauthorized access, use, alteration, or destruction. The type of threats include: malicious codes, unwanted programs (ad ware, spyware), phishing, hacking, and cyber vandalism. E-commerce websites use different tools to avert security threats. These tools include firewalls, encryption software, digital certificates, and passwords.