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References


  1.  "Internet Archive FAQs". Archived from the original on October 21, 2009. Retrieved October 9, 2009.
  2.    Adam Feuerstein (May 21, 1999). "E-commerce loves Street: Critical Path plans encore". San Francisco Business Times. Retrieved November 5, 2013.
  3.    Elizabeth Montalbano (May 1, 2006). "Amazon dumps Google for Windows Live". Infoworld. Retrieved November 6, 2011.
  4.    "Northern California District Federal court Case number — C 07-01715 RS" (PDF). Retrieved April 19, 2007.
  5.    Alan Graham (April 18, 2007). "Amazon sues Alexaholic...everyone loses!". ZDnet. Retrieved March 14, 2016.
  6.   Pete Cashmore (April 19, 2007). "Amazon sues Statsaholic...Web as Platform is Bullsh*t". Mashable. Retrieved February 14, 2013.






 
 

 
Privacy and malware assessments

A number of antivirus companies have assessed Alexa's toolbar. The toolbar for Internet Explorer 7 was at one point flagged as malware by Microsoft Defender.  Symantec classifies the toolbar as "trackware",  while McAfee classifies it as adware, deeming it a "potentially unwanted program."  McAfee Site Advisor rates the Alexa site as "green", finding "no significant problems" but warning of a "small fraction of downloads ... that some people consider adware or other potentially unwanted programs."  Though it is possible to delete a paid subscription within an Alexa account, it is not possible to delete an account that is created at Alexa through any web interface, though any user may contact the company via its support webpage.










Certified statistics





Using the Alexa Pro service, website owners can sign up for "certified statistics", which allows Alexa more access to a site's traffic data.  Site owners input Javascript code on each page of their website that, if permitted by the user's security and privacy settings, runs and sends traffic data to Alexa, allowing Alexa to display—or not display, depending on the owner's preference—more accurate statistics such as total pageviews and unique pageviews.