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International markets
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.  In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.   As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.  That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language...














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This audio file was created from a revision of the "Search engine optimization" article dated 2008-05-20, and does not reflect subsequent edits to the article. (Audio help)
Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.

Making SEO Marketing Work With Keyword Research. For SEO marketing to work properly, you have to perform properly keyword research. SEO marketing with keyword research will let you dominate your niche, rise in the rankings, and improve your website analytics.



Today when it comes to online business opportunities, a number of people are not very familiar with the SEO marketing services out there. This SEO thing is something many people have trouble understanding and should learn more about. Not being too smart about what you need and how your going to get it, can play a big part in whether or not you make it to the next level of marketing.



SEO marketing is undoubtedly the most sought-after tool for internet marketing. Search engine optimization allows your website to produce more leads and clicks through different search engines directly.



SEO Marketing has brought big business to the international market for all kinds of products and services sold via the Internet through websites-from big company-sponsored sites to small, personalised niche markets. In fact, SEO Marketing also known as i-marketing, web marketing, online marketing, or e-marketing- accounts for a major portion of the global economic activity.



People can create an attractive, well-designed website but if they cannot find it on the Internet, it is as good as useless. This is the reason that a company website's goal is to be on the top of the search engine results. Making a website more accessible through search engines drive more traffic to it and by optimising it for certain keywords, the traffic that it gets can be more targeted. This can be done through...



SEO marketing, or search engine optimization marketing, is the best answer for bringing down your overall merchandising budget, particularly if you do it yourself. Thus, SEO marketing is a general phrase that encompasses all search engine optimization that assists in the advancement of a product or service.



What is SEO marketing and search engine optimization? The whole point of marketing online is to put your content in front of the eyes of your potential clients and the best way to do that is through SEO marketing. When marketing and advertising online it is important to learn how to optimize your content so that it will be found by your target audience. The following information will help you get a better understanding of this important concept and how to use it in your current online advertising campaigns.



Search engine optimization (SEO) is an effective website marketing strategy to boost your web site's search engine ranking. SEO marketing strategy is vital to become successful in online business.



In this race to get to the top ten, where does your business stand? Are you getting satisfactory traffic on your website? Do your customers know that you are on the internet, offering the best quality products or services for them to use? How do you reach into that elite group of websites that are on Google's first page?



Having a business website is one thing but having traffic on the site is another thing altogether. When a manager gets a website designed and operational, they put their business at a very good place as far as SEO marketing is concerned. This is because once you update your website, you will be ready to venture into marketing via the writing and posting of articles in different blogs in an effort to get more clients. This may sound like a hard thing to do but its fruits are sweet to the taste.



Businesses expand and grow when they create a buzz about their services. Companies without media exposure need to attract the attention of consumers. On the other hand, a single spectacular event may catapult some companies into the public eye.



This is a time when almost all the major brands are opting for expansion. And why not? A business is meant to rise like a creeper, thus developing into a huge banyan-like empire. But in this endless cycle of evolution, one thing that brands tend to ignore and miss out is a proper publicity.



SEO marketing is one of the most effective ways to increase revenue and traffic for any online business. With more and more online businesses popping up everyday on the World Wide Web, it is important to make sure that your website is visible to the audience that you are trying to target.



If you are looking forward to expand your online business in wider business circles, organic SEO marketing services are the best. Planning is the primary part of any SEO marketing strategy that decides the overall outline of the SEO campaigns from scratch to end.



When it comes to optimizing your website for search engines, it is important to wisely choose an SEO marketing company that will get you results. What you need is a company that gets your website listed on top of the search engines and fast, without compromising your website or future ranking results. This helps you to get the desired traffic to this site leading to more business for you, hence profits. Therefore, investing in SEO services need to be a well thought out part of your business plan. There are a few tips you can use when choosing an SEO services company to be able to get the best.



If you never heard of search engine optimization before, that should already be a sign for you to find a marketing company so you can discover exactly what you are missing. Search engine optimization does have a learning curve and may interrupt your current efforts in bringing more traffic to your site. By hiring a company early, you can skip the worries about learning SEO and let the company take the load while you can freely focus on other areas. This is basically getting multiple things done so you should notice faster results.



The recent changes that Google made to its algorithm, the infamous "Google Panda" or "Google Farmer" update, made many of the link building techniques used by SEO firms obsolete. Directories that were once part of massive link buys have now been re-designated as link farms and removed from Google page rankings. Without this potent tool, does SEO marketing still work? Those opposed to SEO claim that it doesn't, but they are the same folks who have said time and again that marketing for page rank has never worked, a statement that has been proven wrong by all the positive results those who have used search engine optimization have experienced over the years.



If you are one of those who have benefited from doing search engine optimization (SEO) services for website owners, you might want to start with your own SEO business now or sell your services as an SEO freelancer. Before deciding to be listed as one of the SEO marketing companies, consider the following pointers which may be helpful for you.



Article marketing is an underrated resource that is great for helping to take your website to the next level. This powerful strategy involves submitting articles to a number of different websites for the purpose of search engine optimization.



Using SEO marketing for link building purposes. SEO marketing relies heavily on building links. Link building started with directory submission and link exchange. Since the big updates of the Google Algorithms, link building strategies have changed. With SEO marketing you can get quality inbound link links from blogs, carnivals, and large social media websites. Discover how to get more visitors with these new link building strategies.



Using SEO Marketing With Squidoo Increases Your Ranking. A Squidoo lens is great for social media marketing, rising in the search engines, and driving traffic to your online business. Dominate your web presence with Squidoo marketing, an untapped SEO strategies. Learn how to increase your ranking and drive more customer with Squidoo, before it's too late.



Information has been written for years on the subject SEO and many people have delivered this information in a variety of ways. One of those ways were through discussed groups back in the day. This is were people just came together and talked SEO and shared ideas. Today we are more hands off when it comes to sharing information about the mechanic of how to make SEO part of your marketing. Some of us decided that a eBooks can serve well to the consumer to learn because it will be the center point of delivering the information.



In the early days of the Internet finding something could be a hassle. The systems by which search engines operated had not yet been perfected. Relevant information was often hidden away in obscure user groups or sparse online directories. Thankfully those days have long since passed. The chaos of the primordial net has given way to an army of aggregators and search services. The algorithms that these services use have likewise evolved. This development presents an opportunity for marketers, opening the door for a phenomena known as SEO marketing. So what is SEO marketing?



Choosing the right SEO Marketing Company can make the difference between getting business and traffic to your website and keeping your website all to yourself. Provided herein are a few suggestions to help you in your search for the right SEO Marketing Company.



Getting SEO Marketing training is a lot easier than you may think. High value, low cost training is out there. Get some great training tips, info and more. Read this article now.
Notes
  1.   Beel, Jöran and Gipp, Bela and Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co." (PDF). Journal of Scholarly Publishing. pp. 176–190. Retrieved April 18,2010.
  2.   "Inside AdWords: Building for the next moment" Google Inside Adwords May 15, 2015.
  3.   "By the Data: For Consumers, Mobile is the Internet" Google for Entrepreneurs Startup Grind September 20, 2015.
  4.   Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Retrieved May 7, 2007.
  5.   Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Retrieved May 14, 2007. See Google groups thread.
  6.   "Trademark/Service Mark Application, Principal Register". Retrieved 30 May2014.
  7.   "Trade Name Certification". State of Arizona.
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  19.   "Google's co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn't been around nearly as long as Microsoft.". 2008-10-15.
  20.   Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Retrieved May 16, 2007.
  21.   Zoltan Gyongyi and Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Retrieved May 9,2007.
  22.   Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Retrieved June 6, 2007.
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  27.   "8 Things We Learned About Google PageRank". www.searchenginejournal.com. Retrieved August 17, 2009.
  28.   "PageRank sculpting". Matt Cutts. Retrieved January 12, 2010.
  29.   "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. Retrieved August 17, 2009.
  30.   "Personalized Search for everyone". Google. Retrieved December 14, 2009.
  31.   "Our new search index: Caffeine". Google: Official Blog. Retrieved May 10,2014.
  32.   "Relevance Meets Real Time Web". Google Blog.
  33.   "Google Search Quality Updates". Google Blog.
  34.   "What You Need to Know About Google's Penguin Update". Inc.com.
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  39.   "Yahoo Search Submit – Closed in Q4 of 2009". rickramos.com. Retrieved2014-01-20.
  40.   Cho, J., Garcia-Molina, H. (1998). "Efficient crawling through URL ordering". Proceedings of the seventh conference on World Wide Web, Brisbane, Australia. Retrieved May 9, 2007.
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  47.   Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Retrieved May 9, 2007.
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  56.   Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Retrieved May 14, 2007.
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As a marketing strategy
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards "usefulness" and mobile search-

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.  It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic... 




Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a web site, programs sometimes calledspiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through," such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded.